by Kevin D. Hendricks
We’ve already talked about what a CMS is, now let’s get to the nitty-gritty—why you should care.
A CMS makes the web more usable. It lowers the barriers to entry and makes it much easier to launch a site, keep it updated and get more out of it.
Here are 5 reasons you and your organization should be using a content management system to manage your web site:
1. Cheap or Free
Using a CMS for your web site means you can use cheap or free software and save loads of money. Haven’t you heard? Stingy is in.
2. It’s That Easy
If you’ve got any computer savvy, most CMS software is easy to use. If you can send an e-mail, use Microsoft Word or set up a Facebook account, then you can use a CMS. And in most cases normal use doesn’t run the risk of mucking up the design. It’s web site creation for non-techies.
3. Do It Yourself
With a CMS you enter the Do-It-Yourself world. No more waiting for and paying a programmer to fix a tiny error, saving you time and money.
4. Many Users, Many Places
Most CMS software is online and offers multiple users, which means you’re not the only one who can fix something in a pinch and you can access it from anywhere. Which means if you’ve got Internet access in Tahiti, you could work from there. That also means your important site is backed up on a secure server with multiple redundancies, not some high school kid’s laptop.
5. Climb the Search Results
Most CMS software also makes it easier to optimize your search engine results. That means your site is more likely to land on the first page of Google results (check out our WordPress Optimization video tutorials), which means people are more likely to find you.
There are a hundred other reasons we could list here … use the comments to post them!