Author Archive
It’s Not Too Late to Tweak Your WordPress Permalinks
by Kevin D. Hendricks If your WordPress site is already up and running and you neglected to make pretty permalinks, it’s not too late. Permalinks are the direct links websites use to link to your content. If you set them up using “pretty permalinks” they’ll help boost your site’s ranking in search engines. But if you change your permalinks structure once your site is up and running all your current [...]
Pretty Permalinks Can Help You in the Search Engines
by Kevin D. Hendricks One way to improve your search engine ranking is to use what are called “pretty permalinks.” Permalinks are the direct and permanent links to your blog entries. It’s what websites use to link to your content. By default, WordPress creates permalinks that are short and ugly. They look like this: http://www.mysite.com/?p=206 It doesn’t mean anything to anybody, especially search engines. One way to make your permalinks [...]
Easy SEO: Google Sitemaps Generator Plugin
by Kevin D. Hendricks One of the easiest ways to boost your search engine optimization (SEO) for a WordPress site is to install the Google Sitemaps Generator plugin. It boosts your SEO by creating a sitemap, which is a widely adopted search engine standard that helps search engine robots crawl your site. It was created by Google and adopted by Yahoo!, Microsoft and others in the search engine industry. In [...]
5 Tips for Making the Most of Your Business Website
by Kevin D. Hendricks It’s not enough to simply have a website these days. You have to make the most of it. Here are five basic tips to make sure you’re getting the most out of your website: Don’t Forget the Call to Action What is it you want people to do on your site? Should they be contacting you? Buying a widget? Coming to the shop? Signing up for [...]
3 Tips to Improve Your Online Writing
by Kevin D. Hendricks Writing for the web is a whole new game. People don’t have time to read and you can’t afford for people to miss what you have to say. So here are three tips to improve your online writing: 1. Keep it Short People tend to skim when they’re looking at a computer screen. They won’t read as much online as they will if something is in [...]
5 Tips For Writing Headlines That Work
by Kevin D. Hendricks The headline can be the most important copy in your blog entry, news article or e-mail newsletter. Sometimes it’s the only copy people will read—but if you do it right, they’ll keep on reading. Here are 5 tips for writing headlines that work: Communicate Something More than anything your headline needs to communicate. It needs to tell people exactly what they’re going to get and why [...]
Barack Obama Has No Search Box
by Kevin D. Hendricks It’s not enough to simply make great content available on your site. It also has to be findable. If people can’t find your stuff, how will they know it’s so great? I recently visited the website for presidential candidate Barack Obama with a very specific question. Nowadays candidate’s websites are chock full of information. It’s practically overwhelming. I immediately went looking for a search box—and came [...]
What Is SEO and Why Do I Care?
by Kevin D. Hendricks SEO is yet another techie acronym to add to your arsenal. It stands for Search Engine Optimization and is all about optimizing your website’s position in search results. Many books have been written about SEO and websites are dedicated to it. It’s big business—and it should be. Showing up higher in search results (like when you go to Google and type in a phrase or keyword) [...]
5 Reasons to Build Your Own Business Website
by Kevin D. Hendricks If you run a small business, organization or cash-strapped project and you need an online presence then it’s time you embraced the do-it-yourself web. It’s cheaper, faster and easier than you think. Plus you get to be in charge and changing your mind doesn’t break the bank. The best advice I heard when I started my own business was to hire people to do what I’m [...]
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