Exchange Email Settings: Admin Notifications
The Sales Notification Email Address is where you would like to receive the emails. You can set multiple emails here.
The Email Address setting is the address that the notification email will come from. So maybe you want this email to come from your sales department, you can set that here.
The Email Name setting the name that the email will appear to come from, so you can set it to come from Sales @ Business Name or whatever you’d like.