Hi there - I've resolved this by doing troubleshooting tips offered in similar threads (Resave Permalinks - I tried that, but it didn't fix it. Another suggestion said it might be the theme (I'm using Builder so I didn't bother - I know nothing is conflicting there). So I deactivated all plugins and found the culprit (for my site anyway). I'm posting as an FYI in case it helps someone else.
It was the Redirection plugin: http://wordpress.org/plugins/redirection/
Once I narrowed it down and deactivated it - everything is fine. Yay!
To recap for anyone reading the thread...
On hover, I would see that the link was going to go to the product page...but then it did a redirect to the download file itself...
Page Not Found For Products - Plugin Conflict Identified
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