by Kevin D. Hendricks
For many businesses, local search engine marketing is all that matters. You may want a site on the world wide web, but if you’re a plumber in Wichita, a framer in Charlotte or a real estate agent in Boise you’re probably more interested in getting local people to your site than then entire world.
We could all use worldwide exposure, but when your customers are local they need to be able to find you locally, even on the Internet. And that means optimizing for local searches.
Search Engine Optimization
The first step is to tackle search engine optimization from a local perspective. To bring in local customers you need local keywords. The name of your city, county and surrounding area should all be keywords. Your goal is to be the top result when people search for “Wichita plumber” or “Charlotte frames” or “Boise real estate agent.”
Next you need to make sure you’re listed locally. Check various listing services like Google Maps and online yellow pages to make sure you’re listed and your info is accurate. A listing in Google Maps is free and the top local results will often be displayed first in a local search.
Easier Than You Think
Attracting local attention to your website can be easier than you think, especially when you use an SEO-friendly solution like WordPress and well-designed themes. There’s often not a lot of competition for specific local search results, especially in smaller metros. A plumber, framer or real estate agent can score big for being first in local search results.