Why should you use WordPress? Because it’s awesome. There are a ton of reasons why WordPress is a quality platform for building websites. Here’s the latest entry in our Why WordPress series:
Yes, WordPress is free. It doesn’t cost you anything to get started. Now we know what you’re thinking—what’s the catch? There’s always a catch. You get what you pay for.
Well, yes and no. With WordPress that’s partially true.
When you choose to use WordPress you only pay for what you need.
The software itself is free. All you’re getting is the backend software to build and run your site. It doesn’t come with any guarantees or customer support. You’re on your own. If you don’t want to pay a dime, it’s pretty basic.
If you want to host your own site on your own domain, then you need to pay for hosting. (WordPress.com offers free hosted WordPress sites; WordPress.org allows you to download the software and install it on your own host.)
If you want a specific look, you might need to pay for a premium theme or hire a designer to create what you want. (There are plenty of free themes, but these may not offer everything you need.)
If you want help, you might need to pay for customer service or a consultant to help you out.
If you want increased functionality, you might need to pay for a premium plugin or hire a developer to create what you want. (Again, there are plenty of free plugins, but they may not accomplish everything you want.)
That’s the nice thing about WordPress—you only pay for what you need. If you don’t need much, you don’t have to pay anything. But if you need more, you can get it for the right price. There are plenty of consultants who can offer that customer support, there are premium themes and plugins and all kinds of help if you need it. But only if you need it. You’re not paying for something you don’t need.
Free Is More Than Price
WordPress itself is free. But free is about more than price.
WordPress is an open source product, which means anyone can contribute and make it better. Nobody owns it. It’s owned by the community of users. So nobody is getting rich off of WordPress itself. Nobody can exploit the software, raise the price, force you to upgrade or break it.
It’s a community creation that benefits the community. By using WordPress you’re tapping into this community and getting the benefits of being part of an open source world.
So the overall cost of WordPress is certainly low—in some cases free. You might need to pay for some things—maybe hosting or a premium theme. But only what you need. When we say WordPress is free, what we really mean is liberated. You’re not shackled to some costly, archaic, closed-door system. You’re part of a community that shares.
You should use WordPress because it offers freedom. It can set you free from high costs, long-term commitments and unreasonable limitations.