Written by on

A New Wave of Ecommerce Child Themes for Builder

While juggling the many tasks I have here a iThemes (and finding time for a game or two), I have managed to fit in time to work on a new ecommerce child theme for Builder: Thrifty.

Thrifty combines the usefulness of the popular ecommerce plugins for WordPress and the power of Builder’s layout engine. It’s minimalist style shifts focus away from the design and on to what is most important to the store owner: products.

Plugins Supported

Theme Features

Thrifty boasts many subtle features when it comes to design. In the past, we have steered clear of such features because we did not want to hinder the flexibility of Builder, but now we are exploring new bounds for our themes.

One such feature is the layout of the blog when Builder uses a content area larger than 700px (most likely a full width layout). Using this layout type will cause the post meta to float left of the post title and content.

Don’t use a content width larger than 700px? No need to worry, Thrifty automatically adjusts the post meta based on the size of the content.

Another cool feature is the style of the forms and notifications (something ecommerce themes use bountifully). I spent much time perfecting these feature and it’s probably my favorite.

We will leave the other features out there for you to discover when we release Thrifty. ;)

Ecommerce Features

As stated above, Thrifty supports four popular WordPress ecommerce plugins. Each plugin has its own features (more on this later), but all provide you with the ability to accomplish one specific goal: sell your own products on your own website.

After working with each of these plugins, I would say that Shopp is by far my favorite (another blog post about this later). For this reason, I am only going to tease some of Shopps design features here. I’ll save the rest for the Thrifty theme demo.


We have really paid close attention to some core functionalities of Shopp. The grid and layout views (default with Shopp), easily allow customers to switch to a view that suits them. In addition, the account, downloads, orders, product, cart and purchase pages are completely customized and easy to use.

Specific Plugin Features

As stated above, each plugin provides its own set of ecommerce features. For this reason, no two shops will look, act or behave exactly the same way. This is one of the reasons ecommerce themes are such a challenge for us. We are essentially creating four different themes in one. Not to worry, we have worked extremely hard to bring out all the functionalities of each ecommerce plugin.

We are very excited to release this ecommerce theme (and more) to our community. No matter which ecommerce plugin you choose as your store solution, we will strive to provide custom store solution for those plugins that we know are safe for our customers to use.

Expect release of Thrifty very soon and more ecommerce themes in the near future.


  1. Great post Justin and great news in it!

    I’m curious to know some of the specific reasons why your prefer Shopp over the others. I own a Shopp dev license yet I now use WooCommerce because, among other things, it has a much stronger plugin ecosystem and I was able to build a cart for a client with 3-4 plugins that provide non-standard functionality I’d need to code with hooks into Shopp. I saved a LOT of time.

    But great work and thank you! :)

  2. When it comes to customization, I feel that Shopp possesses much more power when creating a highly customized ecommerce solution.

    Developers like me want complete control over the code. Shopp provides that without the need for heavy use of filters.

    To keep it short: the main reason I choose Shopp is because I can do anything I want theme wise, while Shopp handles the ecommerce portion.

    • That’s great that you have a new ecommerce site coming out. I too was curious about the choice for Shopp. I remember Benjamin talking about them and Cart66 and I could not remember his favorite. I have been scouring the net looking for reviews that could possibly steer me in the best direction.

      Most reviews I have read have very negative things to say about Shopp especially when it comes to their support. I personally have experienced some of the same issues that were stated, such as the famous, “look for a Programmers on our site,” comment when you have a question. They cannot seem to support their own plugin. Anyhow, here is what I am looking for and hopefully Cory might have a suggestion.

      I am looking for a way to purchase “Credits or Tokens” to where my customers can use them to purchase services from me. Similar to iStockphoto.com. It looks like the most flexible ecommerce system that could do this may be Magento, but I am not familiar with them at all.

      I am guessing I would need some sort of custom payment gateway created to accept the “Credits or Tokens”. Does this sound right, and can iThemes team create something like this? Any ideas would be great. Thanks.



Sale Ends Today! Save 35% OFF BackupBuddy with coupon code BACKUPWP35