Written by on

iThemes Celebrates 5 Years of Business

Five years ago this month, I started iThemes in my home office. (In fact, Matt Danner, our COO, uses my first desk. And yes, a lot of the team has some of my other hand-me-downs too.)

I’ve learned that 5 years — be it on the web, in WordPress, or just as a small business — is a SUPER long time.

And my oh my has the web changed!

Thinking back to January 2008 when we released our first premium theme, Essence, the iPhone was just barely 7 months old. Today, the prolific adoption of smartphones and tablets have fundamentally changed our business AND yours.

As I sit in my office at iThemes HQ in Oklahoma City today (our third for the company), working with a team of 24+ dedicated, passionate professionals, having released hundreds of cool products I personally love using, I am overwhelmed by gratefulness for the journey.

None of this would be possible without YOU — the thousands of customers we called our customer community, but even more so our customer family. (We’ve got over a hundred photos of you on our office wall to remind us who we serve.)

Our mission for YOU is to “make people’s lives awesome” by making web design fun and easy through our tools, training and support.

Our goal is to release products that save YOU time, money and energy in building awesome WordPress sites.

Hopefully you see this clearly through some of most popular products like: BackupBuddy, now safely backing up over 150,000 sites; iThemes Builder, one of the first themes to make layout options super easy; WebDesign.com, which trains people to start freelance web design businesses.

And it’s been so exciting and fulfilling to hear stories of our customers going full-time with their freelance businesses and living lives of freedom and autonomy because of what we have helped them do.

That’s what amps us up at the start of each day!

Since the beginning though, I’ve sought to lead and grow our business and team for the long-term … not just the short-term buck. And in the last five years, we’ve seen some people and businesses come and go. They burst into the market, promise the world, and then disappear into obscurity.

It might not make for a sexy headline … but we’ve just sought to focus on what we’re doing, how we can do it better … and most importantly on who we’re serving.

We’ve also made our fair share of mistakes and blunders too.

Of course it doesn’t hurt to have some fun while doing it — whether it’s going on a roadtrip in an RV, building Lego pirate ships or doing goofy videos.

So in celebration of this significant milestone, I just wanted to say THANK YOU.

Without you and your support these last 5 years, none of this would have been possible. And our team of over 20 dedicated, passionate professionals and I don’t take that for granted!

In particular, in 2013, we’re working on some plans and projects to continue to innovate, expand and improve what we do for you … and you’ll be hearing about those shortly.

I don’t believe in sitting still or resting on past achievements. As long as I’m still leading the charge at iThemes, we’ll be pushing forward to be and do better.

Here’s to the next 5 years as we walk step in step with you building the web together!


We’ve created a special 5-Year Anniversary page with giveaways, fun stats, a place to tell us your stories and a community survey to tell us how we can help you and improve!

Enter to win here

We’ve lowered prices on some of our best-selling combo packs to make them even more affordable. To make this deal even better, we’re offering and additional $50 or $100 off these selective packages!

Get $50 or $100 Off


  1. Well, the All Access Theme offer is expensive for the people who already own Builder developers license,

    •All Access Theme Pass (reg. $387) now $197 plus $50 off … over 170+ themes plus iThemes Builder (which normally sells for $197 alone)

    It includes Builder, which Builder Developers license already has it. So if cost of Builders Developers is taken out plus $50, there could have been offer for those existing customers for $40.00 :-)

      • Cory,
        lol, you can do that. :-)
        I was doing my BARGAIN math, I bought Builder Developers license two months ago. Should I have waited, then, I would have come out cheaper, i.e. $40.00 more would have gotten all the themes.
        Keep up the great work. I recently built a right-to-left language website with your Builder and its child theme Avail. It was the easiest exercise of building a ltr language website. Previously, I had to spent several days with other themes and framework to get ltr site working properly. With Builder, I had it up and running in 2 hours.

  2. Congratulations sir!

    Having witnessed iThemes since beginning, your long term vision has amazed me lot times and I admire and envy it.

    Yep, 5 year really IS a long journey and certainly not the easy one.

    Congratulations once again and best wishe :)



Sale Ends Today! Save 35% OFF BackupBuddy with coupon code BACKUPWP35