“If you want to go fast, go alone. If you want to go far, go together.”
In the last couple of years, this African proverb has become a part of our vision and culture at iThemes. It’s on our office walls, we talk about it frequently and we even made a shirt for it.
And this year, we set about focusing on how to go far with you, our customer community.
Today, I’m delighted to announce how we’re going far with a fellow WordPress company in Crowd Favorite. They are an enterprise services agency, serving Fortune 500 clients, with offices all over the world, and include our dear friends there Karim Marucchi (CEO and co-founder), Chris Lema (their new CTO), Alex King (co-founder) and Jason Rosenbaum (their COO).
Karim wrote about it on the Crowd Favorite blog here, giving some excellent perspective about why this makes sense for both of us.
Our partnership is simple yet unique: together, we will be taking the iThemes product lineup to the enterprise market. This means catering our product lineup (or creating new versions of them) to meet the demanding and unique needs of enterprise client, a market Crowd Favorite knows extremely well.
Additionally, not only does Crowd Favorite have the experience and expertise serving the enterprise market and helping us take our products to them, but our company cultures, vision and values align making this a win for everyone involved, but most of all for our clients and customers.
I’m excited about this for a number of reasons, but after spending quality time with Karim, Chris and Jason over the last year, I know by association alone, our customers, our team and our products will stand to benefit greatly from this partnership, and vice versa.
As Karim said in his post: “When companies collaborate instead of compete, especially when they’re in different market segments, the partnership has a clear way of paying off for each.”
In essence, we all know we can do bigger things, go farther places and help more people, together.
Thus, I’m tremendously excited about taking this big step with Crowd Favorite in order to make people’s lives awesome at iThemes.
The first step between our two companies will be forming an advisory board made up of team members from both companies to get started on enterprise product roadmaps for iThemes Sync, our WP site management tool, as well as iThemes Exchange and BackupBuddy. And then in the next couple of months you’ll start seeing and hearing what’s next from us.