Content Attracts Clients
By consistently creating content for your business blog, clients will:
- Get to know you
- See if they like you and what you have to say
- Trust that you really are an expert
You Already Create Content Everyday
Whether or not you realize it, you are already creating content everyday:
- Communicating with clients
- Educating and training clients
- Talking about what you do
- Selling your services
Repurpose, Reuse, Recycle
- Don’t reinvent the wheel and create more work.
- It’s okay to reuse and repurpose content. No one will notice.
- The right clients will still hire you.
Types of Content
- Administrative or process
- Opinion or perspective
Process Guides Content
- Your process will guide the development of content.
- Internal content can be used for client attraction.
- All content can be repurposed.