Planning a total redesign or rebuild of your personal blog or business website? We’ve all been there—you get excited and motived to take on the project, but then start having second thoughts when you realize the amount of time it will take.
Revamp Instead of Totally Redesigning
This list of 10 sections of your WordPress site to revamp is the perfect solution. Instead of totally redesigning your WordPress website from scratch, you could revamp just one or two sections at a time. When you are done, you will have a solid refresh of your site without a major drain on your already scarce time.
The Contact Page
Did anything change this year? New phone/cell number? Did you change to a Google Voice or virtual phone number? Is your email addresses correct? Do you need to refine the contact form to collect better information?
Several things to consider:
- Adding a photo of you and/or your team
- If you ever meet someone in person (like in a coffee shop), put a map to that coffee shop with a little description underneath.
- Put a personal/life quote to give a more human approach to your page. Being a solo or small team freelancer group is different than a more formal corporate environment.
- Consider adding a “Did you catch these top posts?” sidebar to give a place for people to go AFTER they fill out their contact page.
Home Page Footer
Setting a new footer in place on your homepage can be the perfect way to reorganize your “human” table of contents. The footer is also a great area to place awards, contact information, directions, social accounts, and any other important pieces of information.
The 404 Footer
In the same manner of creating a new homepage footer area, you will find a good return on “time” investment by fleshing out your 404 page … especially a footer area. Things to add to the 404 footer area:
- Search Box
- Links to top posts/pages
- An ACTUAL link back to the homepage
Just have fun with your 404 page (the following are a few examples):
Social Introduction Page
Consider adding a page to your website that gives a simple overview of your social accounts and why people should follow.
The following concept also will speed up your site:
- This eliminates the speed issue with social networks and also keeps visitors on your site for a little longer.
Did you do any projects in the past that you haven’t highlighted yet? If you are all up to date, consider displaying the portfolio items in a different way. The simplest way to change the display is to simply add full-rounded corners for each of the projects so that it displays each image as a circle rather than a square/rectangle.
Move the Newsletter/Email Signup
If your current newsletter signup form is in the sidebar, consider swapping it out with a header bar, or pop-over “intent” window, or a different location on the sidebar. Most marketers say that once someone has seen an “ad/signup form” more that three times in the same location they become “blind” to that location.
Add New Newsletter/Email Signup Incentive
Consider “investing” into your newsletter building concepts.
Here are several giveaways to help get things running:
- Free WordPress theme
- Free WordPress plugin
- Collection of 5-10 background images/graphics
- Collection of social icons
- Custom Font
Contests are also helpful for building your list. All those that signup during x-time period are entered into the contest … or everyone on the email list are entered into the contest … you can only win once):
- Amazon Kindle
- USB thumb drive
- Android Tablet
- Portable power brick (USB/etc)
- Quality Book (physical)
Swap Out Testimonials and/or Quotes
Don’t let your testimonials or inspirational grow stale for the same reason of “sidebar/ad” blindness. Add quality images to text quotes.
Buffer has a great (and simple to use) solution for enhancing your quotes, testimonials, shares with an online photo/quote editor that has a quick few settings for Pinterest, Instagram, Twitter, and Facebook. This also works great for quickly designing image/quotes for your own website.
Evaluate Your Home Page’s SEO Target Search
Check and see how your home page’s targeted SEO keywords/phrases are doing and consider modifying it to a better target.
While you don’t have to do all of these revamp ideas, hopefully these suggestions of areas to redo on your WordPress website will give you a jump start on your 2016 year.
Are you going to be working or revamping another portion of your WordPress site this year?