Recently we’ve been talking to WordPress freelancers about how they’ve worked to be more profitable. We explored what they love about freelancing, what’s held them back and how they’ve increased their profitability. Let’s look at some of those insights.
What Do You Love About Freelancing?
We all love freelancing, right? That’s why we do what we do, and most of us are pretty excited about it. But sometimes it helps to remember why. When we’re dealing with that troublesome client or working late on a deadline, it helps to remember how this freelance work beats the 9-to-5 job.
For all the WordPress freelancers we talked to, their answer came down to one thing: Freedom.
Freedom to do what they want, when they want to do it.
“There’s no clock to punch and I get to choose my projects,” says Naomi C. Bush.
It’s not always perfect though. Tom McFarlin points out that freedom is always a balancing act. You have the freedom to take the morning off, but you still have to get work done.
Freelancing can still be hard, but it’s on your terms:
“Not that everything is rainbow unicorn farts all the time—I work harder than ever, but I do it on my own terms and my ability to help people is only limited by my creativity.” -Kronda Adair
What’s Held You Back as a Freelancer?
We found some interesting similarities when we talked about obstacles and hindrances for freelancers.
A big one is a lack of confidence. Whether it’s not having faith in yourself or not thinking you’re good enough, this is a common feeling for freelancers.
“That is always the struggle isn’t it?,” says Michelle Schulp. “Surrounding yourself with a supportive community helps a lot, which I think WordPress definitely has going for it. People can help be your cheerleaders.
“Life’s too short to be sitting in your chair feeling resentful because you’re doing way too much and getting paid way too little.” -Naomi C. Bush
How Have You Increased Your Profitability?
Making more money is a goal for many freelancers. But that’s easier said than done. Here are some of the ways our group of pros managed to become more profitable:
- Offering high end services (Kim Doyal, Kronda Adair, Tom McFarlin)
- Raising rates (Daniel Espinoza, Michelle Schulp)
- Narrowing focus or finding a niche (Daniel Espinoza, Naomi C. Bush)
- Better time tracking (Daniel Espinoza, Michelle Schulp)
- Building a team or partnering with others (Kim Doyal, Tom McFarlin)
- Recurring revenue (Kim Doyal)
- Hiring an accountant (Tom McFarlin)
“Hiring a CPA is one of the smartest things I did.” -Tom McFarlin
Learn more from the full interviews with our profitable WordPress pros:
“The thing I love most about being a freelancer is having the freedom to say ‘no’.” -Daniel Espinoza
What tips do you have for increasing your profitability?