Just as WordPress has come to dominate the web, WooCommerce is dominating the e-commerce space. So we’re talking to WooCommerce experts to learn some new strategies and insights.
“We’re seeing so many brands that have gone from turning one-time customers into fanatical card-carrying customers. This is the future of e-commerce. ”
We talked with Cody about conversions, site speed, and the power of membership.
What makes for a healthy WooCommerce store? What do you look for?
From a sales perspective, conversions = good health. But even more important than conversions is the frequency of purchases after the initial conversion. Then the key is to determine the frequency of purchases after the initial sale. That gives a good preliminary understanding of how well a store is performing on sales from the outset.
From a technical perspective, it’s all about speed. Not only just how well your site performs on the marketing side, but what about once a customer starts to add items to their cart and continue a search for additional products? In cases where the site is not well optimized or running on a solid host, that will tend to be the breakdown.
What are some effective ways a WooCommerce store can increase its income?
Borrowing from the previous answer, the goal is always to use the little hinges to swing the door open. By taking a look at the chain of conversions, to purchases, and multiple purchases—we can work backward to market to loyal customers first and then use tactics to bring customers who only bought once to buy again and so on!
Can you give us an example of using data to improve a WooCommerce shop?
There are sales and technical data to get into that will uncover opportunities for improvement in the cases mentioned beforehand. In the case of a healthy store that is getting a certain amount of customers not completing purchases, you can always focus on the speed. There are data points to indicate a certain amount of sales that can increase based on improving the store’s responsiveness. Again, the key is working with a store that has that data available. Those are reflective of the best customers for us to partner with.
What’s in store for the future of e-commerce? Are there things on the horizon—either mundane realities or cool tech—that excite you?
I think it’s content and membership. We’re seeing so many brands that have gone from turning one-time customers into fanatical card-carrying customers. This is the future of e-commerce. Tech is always going to follow those trends in my opinion.