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The Ultimate Guide to Creating Brand Identity

In the vast and competitive online business world, standing out from the crowd is essential. One powerful way to achieve this is by creating a solid brand identity for your WordPress website. Brand identity goes beyond just having a logo or a catchy tagline. It encompasses the essence of your brand, its values, personality, and the emotional connection it establishes with your target audience.

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Jun 25, 2023

WordPress Tips

How to Remove the ‘Deceptive Site Ahead’ Warning

Suddenly you see a "Dangerous Site" warning when you visit your WordPress website. There's a warning sign next to its URL in your browser's address bar. Worse, when anyone visits your site a huge red warning screen appears. Google Chrome, Mozilla Firefox, Apple Safari, and other browsers all say your site "is dangerous or deceptive.

Dan Knauss

Dec 8, 2022

WordPress Security

Author Bios: 8 Best Practices

Author Bios. You have definitely seen those around. Putting some thought into your author bio for your social media, blog, or website is essential to your marketing strategy, but writing one can be tricky. The reality is your author bio defines you in the eyes of agents, editors, readers, journalists, bloggers, and everyone else who might want to do business with you.

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Aug 26, 2022

WordPress Tips

10 Essential Website KPIs for Measuring Performance

How can you know if your website is hitting the right targets and helping you achieve your business goals? That's where key performance indicators (KPIs) for websites come in. If you’re keen to know the right KPIs to help measure your website's performance, you're just at the right place. Let's dive in!

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Jul 21, 2022

WordPress Tips

Why Website Security Matters to Your Business

Have you ever thought about why website security matters to your business? If you lock your office door when you leave at the end of the day, or you keep your money in a safe, you have a basic idea of the part security plays in your business. What about when it comes to the internet? In this guide, we'll cover why website security matters to your business and 7 tips to keep you safe.

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May 20, 2022

WordPress Security

Homepage Examples: 8 Inspiring Ideas for Your Next Web Design Project

Looking for homepage examples you can use as inspiration for your next web design project? Homepage design matters. And we’re with you, because we know that the right homepage design can give your business a competitive edge. Your homepage is super important to get right. After all, it’s your customer’s first impression of you, and most consumers tend to form an opinion of you and your company within the first three seconds of landing on your homepage.

Rachel Kolman

Apr 1, 2022

WordPress Tips

What is Brand Voice? Understanding and Using Voice to Define Your Personal Brand

You set the tone of your personal brand statement with your brand voice. Your voice is the unique way you present your brand to the world. It is the sound of your personal brand statement. It shows your personality and introduces users to the experience they can expect from your engagements, products, and support.

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Dec 14, 2021

WordPress Tips

Who is Your Ideal Customer? 20+ Questions to Ask

Would you know your ideal customer if they visited your website, downloaded an app, or walked into a physical location right now? Learning the type of person who will turn into your perfect customer requires a little research and market savvy, but it is something that can prove valuable for any business from those that sell consumer goods to services to online products.

Carrie Cousins

Oct 21, 2021

WordPress Tips

WP-CLI: A Beginner's Guide

Anyone new to WordPress can get easily overwhelmed by just the complexity of its interface. After all, as the CMS that 39.9% of all websites use, it needs to be pretty feature-rich. It typically takes weeks and a lot of caffeine to learn the ins and outs of the Graphical User Interface (GUI). Though knowing the WordPress GUI is a skill in high demand, it’s only part of being a true guru!

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Feb 2, 2021

WordPress Guides

The Entrepreneur’s Antidote to Fear and Uncertainty

I’m writing this post with, you, our customer community in mind … those of you, entrepreneurs, who may be feeling the doom and gloom of recent external events or simply dealing with the ongoing struggles of running a business and living life. The fact is if you’re in business for any length of time, you’ll undoubtedly experience your share of fear and uncertainty.

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Jul 26, 2016

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