WordPress Tips

5 Web Design Trends for July 2022

WordPress web design trends that impact user experience are some of the best sources of inspiration out there. Each of the trends in this roundup does something to make the website work better or be more understandable for users for a stronger overall UX. Here are five great trends to consider this month: 1.

Carrie Cousins

WordPress web design trends that impact user experience are some of the best sources of inspiration out there. Each of the trends in this roundup does something to make the website work better or be more understandable for users for a stronger overall UX.

Here are five great trends to consider this month:

1. Navigation Buttons

mahlatini

A button in the main navigation of a website highlights a key action or activity. It can be more attention-getting than other navigation elements but still fits in the structure and flow without feeling out of place.

To maximize the impact of a navigation button, pair it with actionable microcopy, such as what’s used in the example from Mahlatini, and use a color that stands out from other nearby elements.

  • Why it works: There’s an obvious thing to do here. The button is almost demanding to be clicked. Even if you don’t pay attention to other navigation elements or calls to action, you see the “Inquire Now” button in this design.
  • How to use it: Turn the most important navigation element into a button to help direct users to the quickest path to an outcome on your website.

2. Tiny Animations

bald

The best animations are tiny. Too much movement in a website design can be distracting and even nauseating. Still, tiny animations can be delightful and help users better understand the content and move through the design. Check out this example from Bald.

In the example above, there are subtle animations throughout the homepage scroll. Each helps direct the eye and provides context for the design. They are also rather delightful for users.

  • Why it works: Tiny animations allow you to be creative with movement without overwhelming users.
  • How to use it: Start by thinking about how animation can help of delight users. One or two instances of animation can be enough for the design so don’t feel like you have to add a lot of movement to make the most of this WordPress website design trend.

3. Great Calendars

TheEventsCalendar

If your website features events of any kind of events, a great calendar is a must-have. With more events happening in person as the pandemic wanes, this is a feature that we are seeing more of all the time. Just check out The Events Calendar for a great example.

Great calendars have a few things in common:

  • They are easy to read and understand
  • Integrate with sales (if needed to buy tickets for an event)
  • Include images and event details
  • Let you save events to your own personal calendar
  • Look and feel like the rest of the website design for a cohesive presence
  • Why it works: A calendar system should work with your website CSS so that it looks and feels like the rest of the website design. Too often, calendars are installed as an afterthought and almost make the user think they’ve stumbled on another site. Here, the calendar looks like the rest of the design with color, button styles, and more.
  • How to use it: Use a calendar to engage with users and help them get involved with in-person or virtual events that your organization is a part of.

4. Unexpected Details

barr-foundation

Did you notice the torn edge in the example from the Barr Foundation above? Then look closer, and all the image frames use a similar effect. Scroll and that edge meets another “screen” that closes the shape in the website design.

All these elements come together to create an unexpected series of details that help move users through the design in an interesting way – visually and with scroll motion.

An unexpected detail is anything that’s just a little different and out of the ordinary for a website design. It can be something that fills the screen, such as the example above, or fun phrasing in microcopy to a neat illustration or hover state.

Details are that finishing touch for a design that sets apart average websites from those that wow users.

  • Why it works: People like to find “Easter eggs” when they are on the web. They also like elements that create interest and delight. These types of details create additional user interest and engagement when they keep moving through the site to find more of these little details.
  • How to use it: Every website design can benefit from details and this trend. Find the one thing that’s special about your website or brand and create a few design details that help showcase it. Remember, details are often subtle and don’t scream for attention.

5. Integrated Navigation

leadership

It’s been a bit of an unwritten rule that website navigation is separated from the rest of the website design. But what if it isn’t?

The example above from The Leadership Bridge shows that it can be stunning and still work just as effectively. (You aren’t wondering where the navigation is here.)

This integrated style of navigation helps create a more cohesive canvas area for the homepage. However, you do have to think about configuration a bit for everything below the scroll or forget sticky navigation altogether.

There’s also a nice detail here where the navigation elements cross between the varying color blocks.

  • Why it works: Integrated navigation creates a more streamlined homepage experience where all the elements work together.
  • How to use it: This won’t work for everything or every type of website and is most effective with navigation that’s simple and doesn’t have too many elements or dropdowns.

Putting it All Together

WordPress web design trends are a fun element but don’t feel like you have to try every new trend that comes along. Pick the ones that are right for your website and brand to keep it feeling fresh and modern. 

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