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5 Web Design Trends for June 2022

Written by Carrie Cousins on June 23, 2022

Last Updated on June 23, 2022

WordPress web design trends change and can come and go like the seasons. But if you have a good eye, you can spot things with staying power.

Here are five great trends to consider this month:

1. Amazing Product Photography

You are more likely to buy something online if the product photography is amazing as this example from Breeo illustrates.

Stellar photos make it easier to see a product, picture it in your life, and make a website look more credible and authoritative. More and more e-commerce sites on WordPress are leaving behind the traditional look for product photos on homepages for full-screen hero areas that feature amazing product photography.

  • Why it works: Nothing grabs your attention like a great photo. When it comes to selling products, a strong image can help create more desire for the item.
  • How to use it: Use product images in natural environments for a better image to create the right setting to help people imagine owning it.

2. Detailed Storytelling

Most people want to be a part of something. That’s why detailed storytelling has emerged as a major – and obvious – WordPress web design trend. Just check out this example from The Tournament.

What this means from a design standpoint is that multiple elements combine to tell a unified story. There are often more words to help convey a message, and they work with other design elements to provide enough interaction to help users understand exactly what you want to say.

It can be a tough balance and moves away from what we have seen a lot more of recently in designs without a lot of text. But when done well, this can be incredibly impactful and effective.

  • Why it works: A good story is at the core of human nature and can capture – and keep – user attention.
  • How to use it: Consider a multimedia approach to storytelling with a narrative (might include short- and long-form elements), photos and/or video, and user interface elements to generate engagement. Weave pieces together with a common message.

3. Custom Everything

Customization is in. Gone are the days when you can use a standard WordPress theme and be done with a website design.

Users demand sites that look and interact in different ways. See this in the example from Kadence WP.

The good news is that they are no rules here about what this looks like or how to impress users. It all depends on your target audience and website goals.

  • Why it works: Users love customized or personalized experiences. When your WordPress website looks and feels like it is made just for someone, they will engage with it even more.
  • How to use it: Think about how you can use custom CSS, the customizer, or child themes to make your site run smoothly. Since any and every part of a site can be customized, it is important to understand the best option and plan of action for your website projects.

4. Mobile-Focused Design

This WordPress design trend might not be exactly what you think: More websites use elements that mimic mobile user experience for all design sizes and breakpoints. Check out this example from Stryds.

This includes dark mode (Android users love it), smaller images in card-style formats, and more vertically-oriented design elements. The big text in the design, such as headlines and subheaders, is scaled-down and body type sizes are scaled up somewhat. Bright colors are the norm with these design schemes.

  • Why it works: Interactions look and feel like what users have come to expect on mobile devices.
  • How to use it: Keep designs simple and use colors, size, and scale that feels more like what you get on smaller screens.

5. Plenty of Interactive Elements

Interactive elements are attention-getting and can be informational or help provide understanding when there is a lot of information to present in a design as in the example from BlackWomenToo. These elements can also help users almost create their own interactive adventure by selecting what content to engage with and in what order they want to proceed.

These interactive elements also serve as an element of customization that allows users to decide how and what parts of a design they want to dig deeper into.

The trick to almost any interactive design is balance so that interaction is easy and obvious without being overwhelming.

  • Why it works: Interactive websites are more likely to keep user attention than those requiring reading. Layers or chunks can make complex information a little easier to digest.
  • How to use it: Keep movements and interactions simple and intuitive. Use subtle cues to help facilitate engagement.

Putting it All Together

WordPress web design trends are a fun element but don’t feel like you have to try every new trend that comes along. Pick the ones that are right for your website and brand to keep it feeling fresh and modern.

Carrie Cousins
Carrie Cousins

Carrie Cousins has more than 15 years of experience in media, design, and content marketing. She works in digital marketing and is also a freelance writer and designer, specializing in creating amazing experiences online for small businesses. Her work has been featured in publications such as Design Shack, Webdesigner Depot, The Next Web, and Fast Company. She’s an avid runner, which comes in handy with Australian shepherds at home.

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