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Author Archive for Kathryn Lang

Written by Kathryn Lang on December 16, 2021

Writing Strategies: 20 Tips to Write Better

writing strategies

The right writing strategies will not only improve your content but will also lay the groundwork for active engagement with your readers. Learning to write well increases your business opportunities, escalates your career value, and in general terms, makes your life easier.  In this article, you’ll learn the importance of good writing and 20 tips […]

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Written by Kathryn Lang on December 14, 2021

What is Brand Voice? Understanding and Using Voice to Define Your Personal Brand

Brand Voice

You set the tone of your personal brand statement with your brand voice. Your voice is the unique way you present your brand to the world. It is the sound of your personal brand statement. It shows your personality and introduces users to the experience they can expect from your engagements, products, and support. In […]

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Written by Kathryn Lang on December 13, 2021

Success Is An Iceberg: 10 Things to Embrace Below the Surface

success is an iceberg

Success is an iceberg and what lies beneath shatters the myth of being an overnight success. Not in the sense that it floats alone out in the icy waters – although it may feel that way on some days. Instead, it is like an iceberg because there is so much that happens below the surface […]

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Written by Kathryn Lang on December 10, 2021

WordPress Image Captions: A Beginner’s Guide

what is a caption

What is a WordPress image caption and how important can they really be? How much attention do you pay to the image captions on your WordPress site? Are they an after-thought, or at the top of your priority list every time you upload a new image to your website? In this guide, we’ll cover everything […]

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Written by Kathryn Lang on December 6, 2021

What Makes Great Landing Pages? 16 Things You Need to Know

Great Landing Page

When you know what makes great landing pages then you can find ways to put them to work for your business website. These pages can grow your business with new marketing leads. In this article, we discuss how a well-designed landing page can benefit your business and common landing page mistakes. If you spend any […]

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Written by Kathryn Lang on December 3, 2021

What is a Digital Product? 11 Digital Product Ideas & Examples

What is a Digital Product

What is a digital product? When your business is WordPress plugins and themes (as ours is), you’re bound to see a ton of different product types that website owners are selling. And the most common of these products are digital products. In this article, you’ll learn about 11 digital product ideas that sell extremely well. […]

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Written by Kathryn Lang on December 2, 2021

WordPress SVG: 4 Steps to Enable SVG Files in WordPress

WordPress SVG

If you want to make your online content as appealing to site users as possible, it’s important to master the art of using visuals. And WordPress SVG plays a big role in perfecting your online image content. Fortunately, there are some simple workarounds to this dilemma that you’ll learn in this guide about WordPress SVG. […]

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Written by Kathryn Lang on November 30, 2021

What Is a Lead Magnet? 12 Lead Magnet Ideas to Help You Convert

lead magnets

What is a lead magnet? It might not be the first question you think about when building your website, but it should be close to the front. In this guide, you’ll learn exactly what a lead magnet is and how you can use them to drive forward further online success. Let’s take a look. There’s […]

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Written by Kathryn Lang on November 29, 2021

Best Self: 5 Points to Guide You into Living Your Best Life

Best Self for Living Your Best Life

Are you living your best life? The answer has surprised many people because the last few years have shifted focus, priorities, and understandings of what the best life may look like. In this article, we’ll share ideas on what it means to live your best life and exercises to help guide you to yours. The […]

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