WordPress News and Updates from iThemes

When potential customers find you online, they can only get to know you through what you share online – specifically, your website. It can be hard to build trust this way: how can you come off as a trustworthy company in a digital space? To prove your value and credibility, why not let your customers […]

If you run a website, you probably have heard the advice to write longform articles – that is, write pieces above 2,000 words. The idea is that the longer a piece of content, the better it performs. But, is that really the case? Is there truth to that statement, or is it just passed-down advice […]

Looking for homepage examples you can use as inspiration for your next web design project? Homepage design matters. And we’re with you, because we know that the right homepage design can give your business a competitive edge. Your homepage is super important to get right. After all, it’s your customer’s first impression of you, and most […]

One of your goals this year may be to refresh the way your website looks. As a savvy website builder, you’re likely always looking for ways to stay current and keep your website looking like something that people will actually click on.  You might be wondering what sort of design aesthetic and features are going […]

Knowing the difference between client vs. customer may not be the highest priority for building your business, but it can be a valuable distinction to consider. In this article, we’ll talk about the differences between client vs. customer and how to address the needs of each.

Did you know you need a target market to hit a bullseye in business? You probably know that it’s impossible to create a company or service perfect for everyone. As much as you’d probably like the whole world to know about you and your business, it’s unrealistic, and not to mention, expensive! Plus, not everyone […]