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Author Archive for Rachel Kolman

Written by Rachel Kolman on April 1, 2022

Homepage Examples: 8 Inspiring Ideas for Your Next Web Design Project

homepage examples

Looking for homepage examples you can use as inspiration for your next web design project? Homepage design matters. And we’re with you, because we know that the right homepage design can give your business a competitive edge. Your homepage is super important to get right. After all, it’s your customer’s first impression of you, and most […]

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Written by Rachel Kolman on January 17, 2022

Web Design Inspiration for 2022: Top 10 Trends to Watch

website design process

One of your goals this year may be to refresh the way your website looks. As a savvy website builder, you’re likely always looking for ways to stay current and keep your website looking like something that people will actually click on.  You might be wondering what sort of design aesthetic and features are going […]

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Written by Rachel Kolman on November 9, 2021

Client vs. Customer: What’s the Difference?

client vs customer

Knowing the difference between client vs. customer may not be the highest priority for building your business, but it can be a valuable distinction to consider. In this article, we’ll talk about the differences between client vs. customer and how to address the needs of each.

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Written by Rachel Kolman on September 10, 2021

What is Target Market? 5 Questions to Define Yours

target market

Did you know you need a target market to hit a bullseye in business? You probably know that it’s impossible to create a company or service perfect for everyone. As much as you’d probably like the whole world to know about you and your business, it’s unrealistic, and not to mention, expensive! Plus, not everyone […]

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