Client Testimonials: How to Boost Your Business With Rave Reviews

Client testimonials can be incredibly helpful when it comes to boosting your business’s revenue and credibility. But many need to learn how to get or create these important tools.

In this article, we’ll discuss client testimonials, why you need them, and how to get them and use them effectively. We’ll also offer expert tips on writing great client testimonials and show you examples that will make a difference for your business.

What are Client Testimonials?

Client testimonials are the comments and reviews left by customers who have had an experience with your products or services. They usually provide positive feedback and often provide personal recommendations to encourage other people to use your products.

Client testimonials are often informal in nature and draw one’s attention to the customers. They are one of the most important tools that you can use to improve your business. Although they are regarded as optional, client testimonials form an integral part of your website content checklist.

You get to share the positive experiences that your clients have had with your products or services. This way, you can show potential customers that you’re a company worth doing business with. Getting client testimonials has been ranked among the best ideas to get more clients for your business.

Why are Client Testimonials Important to Your WordPress Site?

The success of your WordPress site translates to the success of your business. Here are some reasons why client testimonials often matter for your WordPress site.

• They help build trust and credibility
• They are a powerful marketing tool
• They help you to attract new customers
• They help you to grow your business
• They enable the client to visualize how your product works

What Makes Good Client Testimonials?

Client testimonials can be a powerful way to showcase the impact your organization has made on its clients. By featuring testimonials prominently on your WordPress site, you can give potential clients the confidence they need to engage with your organization.

Let’s look at the best ways to highlight your customer testimonials.

Be specific and detailed

A good review goes straight to the point and avoids vague terms like “The product was great.” What specific aspect of the product solved your problem?

It captures the most important details in the first few lines. This way, even if someone only scans through, your message is communicated more quickly.

Ensure it is short

There are different customers, each with their own persona. This definitive guide on customer personas offers details on understanding customer personas for marketing purposes. Yet one thing that is common among all customer personas is the level of impatience they exhibit.

Let’s be honest: no one is going to read through paragraphs and paragraphs of your testimonials. You want to use a few words and get the reader’s attention within a few sentences.

People are more likely to read through many short reviews than a few long and wordy ones.

Be genuine

A testimonial that sounds authentic will get you the numbers that you want. Avoid blunt language, as this will make people lose interest.

Getting honest feedback from those who have enjoyed your product will maintain its authenticity. The source needs to be verifiable.

Overcomes objections

Objections are the reasons why potential clients choose not to use your products or services. You may have the right value proposition for your business but still face some objections. A good testimonial justifies why they should choose you instead.

For example, if people turn down your services because they feel they can do web design on their own, a good testimonial highlights the advantage of hiring professionals to do it.

Basically, it should convince them by showing that someone else had a similar mindset, and you changed it through your products and services.

Comes from a diverse audience

Good testimonials come from a large pool of clients. They show diversity and variety. This makes them relatable to a larger audience.

Have testimonials that show your company has served people from different roles and different industries effectively.

How to Create Effective Client Testimonials

If you’re looking to source high-quality client testimonials, there are a few things you can do to increase your chances of success.

First, reach out to your happiest clients and ask if they’d be willing to write a testimonial. Go for the clients that you’re sure will give you a positive review.

Make it easy for them by providing a list of bullet points highlighting what you’d like them to mention. And be sure to thank them in advance for their time and effort.

Finally, follow up after they’ve submitted their testimonial to make sure they’re happy with how it turned out. A little extra effort upfront can go a long way toward ensuring you end up with a high-quality client testimonial that accurately reflects your business.

The steps to creating great client testimonials are as follows:

1. Identify your ideal client

This is the first step when coming up with client testimonials. Ideal clients are defined by the initial consideration of your target market.

Who are they? What do they do? What do they need from you? Once you have a clear understanding of who your ideal client is, you can begin to craft your testimonials accordingly.

2. Reach out to the client

The next step is to actually reach out to your clients and ask for their feedback. This can be done through surveys, interviews, or even just casual conversations.

The important thing is to get their honest opinions about your work and what you can do to improve.

3. Be clear on the expectations

Your client will definitely have questions, and you should be prepared to answer them.

Let them know how the process works, what you aim to achieve, and if they will be able to review the piece before you publish it.

4. Get specific details about your client

You want to make the testimonial feel personal and not generic. By having specific information about the client, such as their background, you’ll be able to come up with relatable content.

This also makes them feel like the “main character,” which makes them more willing to give the testimonial.

5. Decide the type of testimonial you want

When creating a testimonial, you have a target audience in mind. How can you best reach them through the testimonial? Use the one that most effectively promotes your brand.

Types of testimonials include:

• Video testimonials
• Interview testimonials
• Quote testimonials
• Social media testimonial
• Influencer testimonial

Once you have gathered all of this feedback, it’s time to start writing your testimonials. Keep them short, sweet, and to the point. Highlight the specific ways that you helped your clients and how they benefited from working with you.

Make sure to include any quotes that you received as well.

6. Make it visually appealing

Your WordPress site needs to be visually appealing if your client testimonials are to work in your favor. Kadencw WP is a great tool to help you create beautiful WordPress sites without coding experience. You can get professional-looking websites from the various Kadence blocks available. There are also great Kadence themes you can choose from.

For your testimonials page, you need to use captivating images. The Kadence testimonial blocks will give you the right blend of vibrant colors to draw the reader’s attention. By being visually appealing, you’re likely to make a good first impression on the client.

By following these simple steps, you can make powerful and effective client testimonials that will help you make more money.

Other Helpful Tips

You can also make use of these helpful tips when creating a testimonial:

1. Don’t just simply ask the client for a testimonial

This will likely result in a generic, bland testimonial that doesn’t do much to help your business. Instead, try to get specific feedback from your clients about their experience working with you.

What did they like about working with you? Do they have specifics about your products or services? What would they say to someone considering working with you?

2. Don’t be afraid to edit the testimonial

While you want them to be honest, you also want them to be concise and to the point. If there’s something in their testimonial that doesn’t add value, feel free to edit it out.

Remember, the aim of the testimonial is to be as specific and detailed as possible.

3. Include a call to action

This is an important bit of the testimonial, and this ultimate guide to CTAs can help you create a great CTA. What do you want people reading the testimonial to do? Should they contact you for more information? Visit your website? Make a purchase?

Be sure to include a call to action so that people reading the testimonial know what to do next.

Your call to action should also be visually appealing, and Kadence Conversions, a great no-code popup builder, helps you capture your reader’s attention.

Examples of Inspiring Client Testimonials

We’ll now take a look at some effective client testimonials that different companies have used.

Catering Sensation

This company’s website has a beautiful display of various reviews left by happy clients. They have featured clients who needed their services for different events. This helps one see that they are diverse in their services.

An example of a testimonial on Catering Sensation:

What makes it stand out?

It focuses on what the client appreciated about them: organization, effective delivery, and the ability to work under pressure. It also shows that the company can work with a large number of guests.

Marsden Real Estate

The Marsden Real Estate Company is also keen on using testimonials to grow its clients and revenue. They have a testimonials page where they have listed all their positive reviews.

An example of a testimonial for Marsden Real Estate is:

What makes it stand out?

The client comes across as relatable by admitting that selling a house can be stressful. They go ahead and show how the company made the process easier by giving specific details about the employee’s characteristics.

Also, the client shows intent to work with them in the future, which shows they were highly impressed by the services.

Caliber Office Furniture

This company also provides an impressive display of client testimonials. Here is an example of a testimonial from Caliber Office Furniture:

What makes it stand out?

Using keywords at the beginning of the reviews helps readers see exactly what they are being praised for. By including the company of the reviewer, the testimonial feels authentic. This helps to build confidence in the services provided by Caliber Office Furniture.

How to Use Client Testimonials To Boost Revenue

If you’re looking to boost revenue on your WordPress site, client testimonials can be a great way to do it.

Here are three ways you can use them to your advantage:

1. Use them as social proof

When potential customers see that others have had success with your product or service, they’re more likely to take the plunge and buy from you.

Include testimonials on your sales pages and in your email marketing to give prospects the boost of confidence they need to make a purchase.

2. Use them to build trust

Testimonials not only show that other people agree with you, but they can also help your prospects trust you. When people feel like they know, like, and trust you, they’re more likely to do business with you.

So be sure to include testimonials that highlight the human side of your business—the stories of how you’ve helped people overcome their challenges.

3. Use them to drive traffic

If you have a WordPress blog, you can use testimonials to drive traffic to it. Include testimonials in your blog posts and ask people to share them on social media.

You can also make a page on your blog just for testimonials and promote it through your other ways of marketing.

Wrapping Up

Your WordPress site will surely benefit greatly from having client testimonials. Not only can they boost your business, but they are also one of the best ways to connect with new customers and build trust at the same time.

Take some time to think about what information you’d like your client to include in their testimonial and how they would like it styled. Think about where you’d like to place the testimonial on your website.

More importantly, though, testimonials can serve as reminders of why your business is so important—and they are a great way to give back to the clients who have given you their hard-earned money.