In this webinar with AJ Morris, iThemes Product Innovation and Marketing Manager, you will learn about one of our newest plugins: Content Upgrades. AJ will cover what content upgrades are, how they differ from other lead-in offers and how you can use Content Upgrades to grow your email list.
What is a Content Upgrade?
Blogging alone doesn’t build an email list. That’s why you email opt-in strategy that actually works. That’s where content upgrades come in.A content upgrade is a unique type of email opt-in created for a specific blog post or page. In exchange for an email address, users are offered a download related to the post or page they’re visiting.
A content upgrade can be anything that expands on or supplements specific content … like an ebook, cheat sheets, checklists, whitepaper, report or even printables like templates, design files or planners.
Examples of Content Upgrades:
- Cheat Sheets
- Case Studies
- Design Files
- Audio/Video Files
How Content Upgrades Can Grow Your Email List
Content upgrades have been proven to convert like crazy. Why? You can target users with content they’ve already shown interest in, increasing the likelihood they will opt in for more information.
With Content upgrades, you can see a significant return on your blogging efforts by turning every post into an email opt-in machine. Content Upgrades can significantly grow your email list. After deploying content upgrades, We’ve seen reports of email conversion rates climbing by as much as 220%!
We all know the more entry-points to your email list, the more ways your readers can join your audience and ultimately become customers. With content upgrades, you add more leads to your sales funnel so you can multiply your other marketing efforts.
WordPress Content Upgrades Made Easy
To get started, simply install and activate the Content Upgrades plugin on your WordPress website. From your WordPress admin dashboard, you’ll see a new menu for Content Upgrades.
Now you can add a content upgrade offer to any page or post in under 60 seconds. No need to custom code those calls-to-action and email opt-in forms.
Each week, the team at iThemes team publishes new WordPress tutorials and resources, including the Weekly WordPress Vulnerability Report. Since 2008, iThemes has been dedicated to helping you build, maintain, and secure WordPress sites for yourself or for clients. Our mission? Make People’s Lives Awesome.