There are tons of WordPress benefits. WordPress is the most popular content management system (CMS.) But why do webmasters choose WordPress? What are some of the benefits of using WordPress?
For starters, WordPress is open source and free. This CMS is also secure, scalable, easy to maintain, and highly customizable. Still not convinced why you should choose WordPress over other CMSs? We’ve put together a list of 35 reasons why you should use WordPress.
What Is WordPress?
WordPress is a free and open-source content management system (CMS). It’s a powerful tool for creating and managing websites. Currently, WordPress powers 43.2% of all websites on the internet. This is an increase from 39.5% in 2021.
That number is astounding if you think about it. It means two in every five websites that you encounter are using WordPress!
A content management system (CMS) is a tool that allows you to build and manage a full-featured website without having to code it from scratch. The result is that WP makes building a website easy and accessible to anyone—even those with no coding knowledge.
35 Reasons to Use WordPress
There’s no denying that WordPress is supreme over all the other content management systems. Here are the reasons why it edges out the competition.
1. It’s Open-Source and Free
WordPress is free and open-source.
Being open-source means you’re free to download, use, and modify it to suit your needs. Anyone can download and start using the platform right away at no cost.
2. It’s Secure
In an age where cybersecurity threats are getting more sophisticated by the day, using a secure platform is critical.
WordPress is a highly secure platform. Its emphasis on security is underscored by the fact that it has a dedicated security team that works to improve the platform. This team is tasked with identifying and fixing any security vulnerabilities before they become a threat.
3. Great for SEO
Another reason to use WordPress is that the platform is great for SEO (Seach Engine Optimization).
Search engines love WordPress due to its semantic markup and high-quality code. And there are many SEO-optimized plugins, such as Yoast SEO, that add additional code and markup, helping it better communicate with search engines for improved rankings.
4. It’s Reliable
Reliability is a critical factor to consider when choosing a content management platform. And WordPress doesn’t disappoint in this department.
Sometimes, looking at the number of people who use a platform is the best way to determine its reliability. According to recent stats, WordPress dominates the CMS market share, with more than 455 million sites using the platform.
Plus, big-name brands like CNN, TechCrunch, and TED use WordPress. If the platform wasn’t reliable, it wouldn’t have so many users.
5. Easy to Learn
Getting started with WordPress is pretty easy.
First, there are no roadblocks to accessing the platform since it’s open-source. Secondly, there are plenty of materials available—online and offline—about every aspect of WordPress that you could use to learn how the platform works.
6. Easy to Maintain
One thing to know if you’ve never managed a website is that they require a lot of maintenance work. WordPress websites are easy to maintain if you keep the CMS updated and fully optimized.
7. Great for Blogging
WP started out as a blogging platform, which is why it’s widely used for blogging. It’s one of the fastest and cleanest platforms to write and publish blog posts.
8. Regularly Updated
WordPress releases updates quite often—usually two to three times a year. The updates can range from new features to security patches to updates that transform how people use the platform. These updates help to keep it secure and improve user experience.
9. Highly Adaptable
WordPress has a huge library of themes and plugins that make it highly adaptable. You can turn the platform into any website you want—be it a community forum, food blog, or even a photography gallery. The possibilities are endless.
10. Huge Community
We’ve already talked about how popular WordPress is in numbers. However, there’s also a thriving community of developers from all over the world who work to ensure the platform is secure, user-friendly, and accessible to everyone.
11. Highly Scalable
WordPress is a great CMS for enterprise websites of virtually any size. In addition to being adaptable and highly secure, it’s extremely scalable and capable of serving tens of thousands of logged-in users at a time.
12. Many Themes and Plugins
WordPress’s popularity is partly due to the large library and themes specifically designed for the platform. Currently, there are thousands of plugins and themes (both premium and free) available for WordPress.
In most cases, you’ll find many excellent free options for whatever functionalities you want to implement on your site.
13. Highly Customizable
As mentioned, there are thousands of themes and plugins available for WordPress.
These add-ons make the platform highly customizable. For instance, most themes come with a panel that allows the user to upload a logo, change colors, create beautiful sliders, change the background, and make any other changes they may deem necessary.
14. Great Support
Customer support is another critical factor to consider when choosing a CMS.
Since the platform is used by millions of people worldwide, there are countless guides, tutorials, and online materials that can prove very helpful. You can also take advantage of WordPress Forum to communicate and interact with others using the platform.
Additionally, you can also get direct support from the WordPress team through the Live Chat option at any time, irrespective of your time zone.
15. You Can Use it for all Types of Projects
Many people will tell you that WP is a blogging platform, and they are not wrong.
But there’s more to WordPress than simply blogging. The platform can be used for virtually any project. Whether you want to create forums, build virtual classrooms, or even grow your business, a simple WordPress site will get you there.
16. Support for Numerous Media Types
WordPress supports virtually all media formats. You’ll rarely come across a file format that isn’t supported by WordPress.
You can upload common file formats, like .jpg, .png, .pptx, .doc, .pdf, .gif, .avi, .wmv, .and .mp4. Aside from that, you won’t encounter problems with rare file formats like .3gp, .ogg, .key, and .odt.
17. Simple Integrations
WordPress integrates well with a ton of third-party tools. In addition to themes and plugins, you can integrate WP with Google Analytics, payment gateways, marketing software, productivity tools, and many other third-party applications.
18. WordPress Is Multilingual
Not a native speaker? Don’t worry. The platform supports more than 160 languages worldwide, so you’ll be able to reach your audience in the language they understand.
19. Optimized for Speed
Slow websites can increase bounce rates and decrease time on site.
WordPress has some elements and specific features you can take advantage of to increase site speed. For example, you can take advantage of options like advanced caching or Gzip compression. You can also install a lightweight theme that won’t weigh down your code. Check out this guide for WordPress optimization to keep your website running as efficiently as possible.
20. WordPress Is Flexible
WordPress can be as simple or complex as you want it to be.
If you’re just starting out and want a simple blogging platform, you can opt for the basic version of WordPress. But if you want something more professional with advanced functionalities, you can add widgets and plugins to your site.
21. WordPress Is Responsive
Google’s Mobile-first-indexing update requires sites to be responsive on mobile. Every modern WP theme supports responsive design, which automatically scales to fit the screen of any device it’s viewed on.
22. Numerous E-Commerce Solutions
If you’re using WP to run a commercial website, you’ll love the many e-commerce solutions the platform offers. You can turn your site into an online store using popular plugins like WooCommerce and WP Ecommerce.
23. Post Scheduler
WordPress makes it super easy to schedule content to publish.
This way, you can write your content at once and have it automatically published at specific times throughout the week.
24. Can be Used as a Membership Service
If you offer non-tangible services, WordPress provides an easy way to sell memberships on your website. There are plugins you could use to sell membership and earn revenue by charging users to see exclusive content on your site.
25. 36% of Top Sites Use It
Statistics show that 36% of the top sites use WordPress. Big-name brands, like Time Magazine, Sony Music, Tech Crunch, and The Next Web, are minting millions through WordPress, a testament that WP is reliable and business-friendly.
26. Endless Design Options
With WordPress, you’ll have endless design options, thanks to the many themes available. WP themes help you change what your site looks like. Choosing and tweaking a theme to your liking is one of the fun parts of building a website.
27. Universal Dashboard
The WordPress dashboard is intuitive and easy to use. That’s because the dashboard is universal and looks the same for everyone. Even if you add multiple plugins and change the standard menu options, the basic functionalities are universal and remain unchanged.
28. Easy to Manage
Managing a website can be daunting, especially if you’re a beginner. WordPress isn’t that difficult to manage if you know your way around the platform. Typically, managing WP will involve the following tasks:
- Managing spam
- Running backups
- Keeping checks on security
- Checking site speed and improving SEO
- Testing for functionality and broken links
- Updating themes and plugins
It might seem tough at first, but it becomes second nature with time.
29. Events Hosting
Every year, WordPress hosts several online and offline events. For instance, it hosts a ton of meetups and WordCamps around the world that give users an opportunity to network with like-minded individuals and learn new things.
30. Free Page Builder
WordPress comes with a free page builder that allows users to build content pages with a drop-and-drop functionality through the block editor.
31. Ready to Use
You can use WordPress immediately after installing it. No configurations are required after setup is complete. You may, however, need to customize your theme to suit your interest.
32. Social Media Integration
WordPress makes it easy for users to comment on the site using their social media accounts.
33. Multi-User Capability
WordPress supports multi-user capability.
In case you aren’t the only user accessing the platform, WP makes it easy to assign different access rights to different people. Just create accounts for everyone individually, then limit permission depending on the user’s needs.
34. Add Testimonials
Adding testimonials on your website helps establish credibility. Many WP plugins exist that make it easy to publish customer testimonials and reviews.
35. It Keeps on Improving
The beauty of WordPress is that it keeps on improving as years go by. Every year, new features are added, more plugins developed, and customizations polished to make the platform more functional and user-friendlier.
As you can see, WordPress is a powerful platform that is being used by 36% of top sites and big-name companies. If you aren’t using this awesome content management system, this guide should give you enough reasons to hop onto the bandwagon.
Each week, the team at iThemes team publishes new WordPress tutorials and resources, including the Weekly WordPress Vulnerability Report. Since 2008, iThemes has been dedicated to helping you build, maintain, and secure WordPress sites for yourself or for clients. Our mission? Make People’s Lives Awesome.