On independence, fun, and the multi-faceted work of creating beautiful, highly functional websites
Lidija Hirsl, Founder and Web Consultant at eMosaik Web Design, began her journey in the world of technology as an Oracle developer. Her path has taken her from her roots in Serbia to a decade in Canada, and eventually life in Switzerland.
Within a few years of moving to Switzerland, Lidija decided that she no longer wanted to stay on the corporate path and began looking for a new solution: One that was more independent, fun, and of course, profitable.
“It was really by chance that I found web design and development (as a new career solution)”, Lidija explains. “I immediately loved it because it’s so multifaceted and I get the full control over leading a project from start to a successful launch.“
When Lidija left behind her work as a corporate Developer, the first thing she wanted to do was learn all of the intricacies of WordPress design and development that could help her succeed as a website designer. Initially, it wasn’t easy to find worthwhile resources to learn from.
Early on she learned about BackupBuddy and iThemes Security plugins and they became, and remain to this day, her core plugins on every website build.
She goes on to say, “I started using the BackupBuddy and iThemes Security plugins and loved how they worked. This sparked my interest in other iThemes products. I went on to do some of the free WordPress training, then subscribed to the full iThemes WordPress training package offered on the iThemes site. I learned a lot and it was my ‘wow’ moment on what I was going to do in my business. I had tried many different WordPress courses and I had never seen such great information and knowledge shared so freely.
Lidija found that her experience working with the iThemes team opened the door to an entire community that she didn’t know existed. No longer did she feel alone in the path that she wanted to take.
“If I had a question, if I had doubts about what I was doing, all of a sudden there were people right there to consult.”
“I give my clients a great presentation for their brand. I educate them on how to best utilize their website and the current business environment as a whole.”
A Multi-Faceted Business Approach
The name eMosaik stems from Lidija’s multi-faceted business approach.
“This business has so many different sides to it, from pre-planning to design/development, marketing, and much more. And I loved the analogy of a mosaic to describe what I do. In Switzerland, Mosaic is spelled with a K, so that explains the unique spelling of the brand name.”
Today, running her business is about a lot more than just building websites. She also consults about business operation ideas, SEO, and other areas of business that fit her expertise. And while she loves the challenge, she does admit that it can be a blessing and a curse. But ultimately, Lidija thrives on solving problems for her clients.
“I give my clients a great presentation for their brand. I educate them on how to best utilize their website, and the current business environment as a whole. Remember, these are small business owners that I work with. Some may not understand certain aspects of business, so I try to be very patient. It’s a matter of building trust, and it has worked very well.”
Lidija also works with her clients to open up new ideas that can improve the way they do business. One of her first approaches is to automate as many manual functions as possible. This allows her clients to free up time and focus on doing what they do best: Running their businesses.
The Challenges of Running a Successful Web Design Business
As with any other business or career, running eMosaik does have some challenges.
“Every time I have a happy client, it’s really amazing. And when they start having success with their website, I start looking at other ways they can improve their business. What other tools can help make their lives easier?”
“One of my biggest challenges is making prospects think in terms of the investment and not the expense. Many small business owners do not see a website as an investment, something that brings money. When you treat your website as an expense, you end up with a poor one. When funds are limited, my advice is to plan strategically and stage the project rather than cheap out on the implementation. “
Lidija is proud to say that almost every client she has worked with has continued to stay with her after the initial project was complete.
“Yes, I find that very rewarding,” she says. “Every time I have a happy client, it’s really amazing. And when they start having success with their website, I start looking at other ways they can improve their business. What other tools can help make their lives easier? What can we automate? When they see success with their websites, they’re much more open to talking about these types of solutions. It’s definitely growing into more than I had planned.”
The Future of eMosaik
Currently, Lidija is looking to further expand the eMosaik brand. And she has a strong grasp of what she wants the future of the business to look like. Lidija plans on more vigorously targeting larger businesses with her web design and business services.
“I’m working toward learning and expanding my services to approach this kind of clientele,” she says.
With the success she’s already seen with eMosaik, it seems likely that the next phase will bring her even more success.