People engage with people – not websites, or content, or products.
In business, like every other aspect of life, it all boils down to relationships. Create a platform that engages your customers so you will be positioned to grow your business.
Understand the technical parts of building an engaging platform.
Determine the right locations for your unique needs.
Define the right focus for your business.
Understand the power of community (and how you can harness that power for your work).
Develop a strong business community so you can continue growing. You only grow if you learn.
Define a specific customer community so you know how and where to connect.
Be purposefully and intentionally invested in supporting your community.
