Building e-commerce sites for your clients is all about taking things to the next level. Yes, there’s new stuff you’ll have to do, but much of the important work is simply doubling down on the fundamentals.
As we’ve talked about building WooCommerce websites lately, we’ve hammered on these fundamentals:
- WooCommerce backups
- WooCommerce maintenance
- WooCommerce security
- Monitoring WooCommerce
- WooCommerce mobile
- WooCommerce communication
Why do we keep talking about these e-commerce basics as they relate to WooCommerce? When you build WordPress e-commerce sites, the stakes are higher. There’s a higher level of risk, so you need to be absolutely sure you’re taking care of all the basics.
If a website has a problem, it’s very different if you’re talking about a basic brochure site vs. an e-commerce site.
- If an e-commerce site goes down, the client is not making sales. The loss is much easier to quantify. Depending on the site, every minute the site is down could mean lost money (which means minimizing recovery time is crucial). Customer data or info on a sale could also be lost.
- If security is compromised, it’s not just the site and data that are vulnerable, customer data is at stake as well. Your client (and possibly you) could be held liable.
- If the site isn’t mobile friendly, it’s not just a nuisance, it means lost sales.
- Miscommunication makes everything worse, especially if it leads to one of the above problems.
And all of this reflects back on you. So the stakes for everything are higher.
New Component With E-commerce
Yes, e-commerce does bring a whole new component of sales and money and credit card processing. That stuff is a big deal and it’s vital that you understand it in order to serve your clients.
But it’s just as important as shoring up your fundamentals.
Think of it this way: If you’re lax on the basics of websites, you’re not ready to build and sell e-commerce sites.
Let’s be honest: Sometimes website developers can get a little relaxed. We don’t backup. We take shortcuts. We don’t bother with documentation. This attitude can often continue until we’re taught a painful lesson.
And with e-commerce, that’s a very painful lesson.
You need to run a tight ship with e-commerce. That should be true with any website you build but, unfortunately, it’s not. The consequences just aren’t the same.
E-commerce involves money and customers and credit card data. Even if you’re using an off-site processor and not touching those credit card numbers, it’s still about trust. If the site goes down or something is wonky, customers will walk away.
Sales Tracking + E-Commerce Reporting
That’s why we’ve released iThemes Sales Accelerator for WooCommerce reporting. With an e-commerce site, you need detailed analytics with metrics that actually matter.
Data is important for any website, but with e-commerce it’s even more crucial.
E-commerce website owners need the right data to make the right decisions. Without that data, you’re lost. You have to make decisions based on your gut, and sometimes your gut is wrong.
Google Analytics is fine for a regular website. But e-commerce demands more.
Everything & More
Building with WooCommerce is everything you’ve already done, and more. Learn the new things, but don’t forget the basics. They matter more than ever.
Check out 5 easy ways to make more money with WooCommerce.
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