Ready to learn SEO? Mark your calendars for these free SEO training webinars in 2017 with SEO expert and founder of Web Savvy Marketing, Rebecca Gill.
Can't make the live webinars? Go ahead and register and we'll email you the replay to watch at your convenience.
Getting Personal with Google Search Console January 25, 2017 - Wednesday 1:00 PM - 2:00 PM (CST) This webinar will take a step by step walk-through of Google Search Console and review the key metrics and data that you need to evaluate when optimizing your website or blog.
Digging Deep into Competitive Research February 22, 2017 - Wednesday 1:00 PM - 2:00 PM (CST) Do you ever wonder how your competition is outranking you in search? We’ll answer that question in our webinar on competitive research and analysis. In this webinar, we’ll review some useful tools and techniques for digging into your competitors content, keywords, and onsite activity.
A Practical Guide to Keyword Research March 22, 2017 - Wednesday 1:00 PM - 2:00 PM (CDT) In this webinar, we’ll walk through the steps needed for researching keywords and analyzing which phrases will work best for your website or blog. This will be a hands on session where we perform live inquiries and review the data output.
Building a Website Architecture That’s SEO Friendly April 19, 2017 - Wednesday 1:00 PM - 2:00 PM (CDT) This webinar will review best practices for creating content silos and mapping out website content. We will discuss best practices for helping search engines find and understand your content, as well as review common mistakes you should avoid.
A How-to Guide for On-Page SEO May 17, 2017 - Wednesday 1:00 PM - 2:00 PM (CDT) In this webinar, we’ll jump into WordPress and optimize a piece of content from start to finish. We’ll utilize the Yoast SEO plugin in our steps, as well as discuss Yoast’s grading and how it relates to ranking well in search.
Blogging Your Way to Great SEO June 14, 2017 - Wednesday 1:00 PM - 2:00 PM (CDT) Blogging for SEO doesn’t have to be boring and stale. We’ll review why blogging matters, what you can do to keep content fresh, and how you can use your blog to help rank the rest of your website content in search.
Understanding the Knowledge Graph and Featured Snippets July 26, 2017 - Wednesday 1:00 PM - 2:00 PM (CDT) The Knowledge Graph and Featured Snippets are like lake front property. There is a limited amount of space, but it is oh so valuable. In this webinar we’ll discuss this coveted position zero, we’ll talk about why it matters, and we’ll review SEO techniques for grabbing this top spot.
The Ins and Outs of YouTube SEO August 23, 2017 - Wednesday 1:00 PM - 2:00 PM (CDT) Videos are becoming more and more popular with each passing day. But you can’t just create video content and forget about it. You need to invest in YouTube SEO and create a YouTube strategy. Optimizing videos for SEO will help rank them higher, will boost views, and will help grab highly targeted traffic. In this webinar will walk through what matters and what you need to do to drive YouTube success.
Why Everyone Should be an Expert in 301 Redirects September 20, 2017 - Wednesday 1:00 PM - 2:00 PM (CDT) Nothing can derail a website quite like forgetting to utilize 301 redirects. This webinar will explore what 301 redirects are, when you should use them and how you should apply them to your website or blog.
Taking the Scary Out of Schema October 25, 2017 - Wednesday 1:00 PM - 2:00 PM (CDT) Schema can sound scary, but it doesn’t have to be. In this webinar, we’ll run through the basics of schema and chat about how you can apply it in key areas like products and local SEO.
Linking Strategies: The Who, What, and Why November 15, 2017 - Wednesday 1:00 PM - 2:00 PM (CST) This webinar will review acceptable and safe link building activities. We’ll go in depth into why internal links are important and we’ll wrap up with safe off-page link building.
Twelve Days of Google Analytics December 13, 2017 - Wednesday 1:00 PM - 2:00 PM (CST) Google Analytics has more data than the average website owner can review. This webinar will walk through key data points, what metrics should be on your radar, and what you can do to goal tracking and personalized reports.
Catch the webinar replays of these previous free SEO training webinars.
Understanding Search Intent & Content Silos Search intent simply refers to a human's intentions when performing a search. Understanding what the user expected to receive for a given search phrase is search intent. A content silo (or SEO silo) is a method of grouping related content together to establish the website’s keyword-based topical areas or themes. It is important to understand both search intent and content silos when performing keyword site mapping for SEO. In this webinar, we’ll explore both topics and explain how they can help in your search engine optimization efforts..
On-Page SEO Techniques On-page content optimization is an important part of website promotion and SEO. You have to go beyond content creation to truly garnish solid and long-term search traffic. In this webinar, we’ll explore the key areas of focus for properly optimizing a website page, post or product for search engines. Our presentation will cover keyword selection, titles, URLs, headings, content, images, meta-definition and hyperlinks.
Off–Site SEO Factors Good SEO isn’t just about the website, it also spans outside of the website. It includes a variety of factors that cover areas that help search engines understand the quality, authority and trust of your website or blog. In this webinar, we’ll discuss the various types of off-page SEO factors and want you can do to improve your search ranking.
Mastering Local SEO Local SEO refers to search engine activity related to a small geographical area like a state, county or city (here in the US). This is different than a national search that would take place at a country or international level. This webinar will review what website owners should and should not do when optimizing their website for local search. We’ll discuss the key factors for success and provide tools for optimizing your website presence at the local level.
What Really Matters With Technical SEO Technical SEO can be very overwhelming and intimidating, but it doesn’t have to be. This webinar will walk through the core areas of technical SEO and present the data at a level of the average user. You won’t need a degree in coding to have some solid takeaways for improving your website and search ranking with a few technical tweaks.
Ecommerce SEO While eCommerce has a lot of nuances to it and the build out is much more involved than a traditional website, the SEO requirements are very similar. This webinar will walk through the most common SEO issues found with eCommerce websites. If you have an existing eCommerce website or are about to launch a new site, this webinar will be a valuable resource for you.
Looking for more free SEO training?
Check out our Basics of SEO webinar series.
About Rebecca Gill
Rebecca is founder of Web Savvy Marketing, a Michigan based digital marketing agency that provides WordPress consulting, website design, and SEO services. Rebecca is also an SEO course instructor at diyseocourses.com and seobootcamp.com.
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