I am an avid reader and learner. It is the one thing that has been lifelong (thus far). So it probably wouldn’t surprise anyone to hear that I read a lot of books (if you forgot, just go read the Kindle post from a few days ago).
As an existing business owner, freelancer or someone just starting out, it’s important to have a good understanding of building a business. Over the y
I’ve asked around to twittersphere as well as look through my recommended books list to put together a book bundle to help you do a couple of things.
If you are heading into 2020 (a new decade) with the hopes to grow and scale your business, you’re going to want to read these books. You are going to want the insight into how structuring today will effect your growth. You’ll want to know how you can grow and scale your business without needing to necessarily hire more full-time employees.
If you are tried of the corporate job, feeling stuck in a rut, or even looking to change careers, you’re going to want to know everything there is in these books. You’re going to want to see how you can literally change your life and find unique ways at building, structuring, and securing your future business with the information in these books.
Here’s the giveaway. If you’d like to know more about these books and why they were selected, please continue reading.
Book list for the bundle
The Ultimate Guide to Starting a Freelance Web Design Business (iThemes, Kristen Wright, Cory Miller, Kevin Hendricks, James Dalman)
Dealing with Problem Clients: Fencing in the Friendly Monsters (Nathan Ingram)
If you are a developer or of the technical nature, you’re going to want to read this book. As I started out my career in the technical area, building computers and moving into programming, I didn’t have the basic skills for running a business. This book helped give me the insight I needed to have an idea of what it would take to run a business.
Lost and Founder (Rand Fishkin)
If you like hearing about startup stories, this book is great at that. Rand is one of the most sought after SEO experts out there. During his time building SEOMoz, he had a number of stories around what it takes to pitch to investors and create a company from scratch. There are three main lessons from the book you should take away:
- Venture Capital route is full of challenges
- Some growth hacks and minimum viable products do more harm than good
- Look after your existing customers before expanding
It’s an interesting read from an interesting guy.
Company of One (Paul Jarvis)
This book doesn’t talk about freelancers, but businesses that are truly a company of one. It helps to define what this type of business looks like and how you can build a company of one for your business.
Three main lessons from Company of One are:
- Understanding the difference from being a freelancer or small business to a company of one.
- Don’t quit your day job until you have to.
- Don’t grow for growth’s sake.
This book talks about how you can do less. It talks about how if you stop trying to do it all and focus on doing a smaller number of things, you can become better at doing down those. If you are at a cross-roads or faced with a difficult challenge, this book is there to help you out.
Setting The Table (Danny Meyer)
This book comes from the hospitality and restaurant industry. It’s not a tech book, but it’s definitely one that can help you out. Danny discusses fine dining and how he wants to treat his guests. The concepts he describes in this book are similar to the ones we as consultants want to treat for our clients. If you are struggling with how to properly treat your clients or struggling to have a good strategy for dealing with problem clients, this book might be for you.
This book is another one of those less is more type of books. It’s all about how if you do less than you think, especially when starting a business, you can become more productive without having to work long hours and hiring or seeking investors to keep your business afloat.
I haven’t read this one, but it’s definitely on my list to read. In this book, Sam discusses the idea of events and happenings in life as a simple and logical array of systems that can be adjusted or tweaked to deliver the results we want. The ultimate premise is that our lives consist of a collection of visible and invisible entities that control our lives.
Business Model Generation (Alexander Osterwalder, Yves Pigneur)
This book is all about creating an actionable game plan for running your business. It breaks it down to nine essential building blocks that you need to focus on and understand to keep your business profitable and functioning all in the right direction. Whether you are an entrepreneur, freelancer, company of one and anything else you might want to call yourself, you are tasked with designing a business model that will be helpful in understanding your business.
The Year Without Pants: WordPress.com and the Future of Work (Scott Berkun)
This book is a cool story about what it’s like to work for a fully remote company in the WordPress ecosystem. Alright, let’s be honest. It’s like the mecca of WordPress to work for Automattic. So what does this book have to do with this list? Well there’s three takeaways you should be aware of.
- Hiring the right people and training them instantly.
- Don’t filter peoples idea. Let them implement them without barriers.
- If it breaks, don’t fit it – at first!
Read the book to understand these takeaways.
If you are struggling to know which way is up or down and you feel like you might run into issues along the way, you’ll get a good idea of how to approach solving them. This book will give you new insights in how to focus your attention, what elements make a good website, and why every client isn’t right for you.
Now this is just a set of books and hopefully ones that cover a wide range of where you might be in your business. I’ve got a number of other recommended books you could take a look at over on my personal site.