Entrepreneurs can and should change the world. And we should
most certainly leave it better than we found it. There are way too
many recent examples of the opposite out there today.
Our work as entrepreneurs is fundamentally about serving and
helping other people. In fact, we are rewarded for it when others
exchange money for the products and services we provide that
But somehow we, entrepreneurs, have flipped this. We think
our customers, our team and our partners should serve us
exclusively. And we make decisions according to that value (or
Thus, we need a new playbook. The current one is broken
and ill-informed. It has some harsh consequences for those we
should be serving.
We need to get back to values-based entrepreneurship
that puts people first. And that looks much different than the
My purpose, mission and aim for this new playbook is to
change the way we think and act as entrepreneurs. Forever.
It’s to establish a new set of principles and values, finally, to guide
us, to be measured by and to help correct us when we’ve went
AWOL from them.
We need a drastic course correction. One that puts people and
principles first, instead of last.
We need a new, fresh start on solid ground to operate. A
reorientation. A reset.
So let’s dive in and unpack them now.