The SEO Bootcamp is for marketers, business owners, website developers, and bloggers. We break SEO (Search Engine Optimization) down into its component parts and teach you a holistic strategy that can be applied to businesses small and large.
Learn actionable tactics and focus your efforts on those which are the most impactful. No longer overwhelmed by SEO, you’ll walk away with an SEO process you can follow on your website or your client’s websites. You’ll be ready to take action and see real results!
What is search engine optimization (SEO)? How do search engines work? We’ll start with the basics including an interactive overview of the anatomy of the ever-changing search engine results page. Then, we will dive into the first step of our SEO process — technical SEO. After all, if the search engines can’t find your web pages, crawl and derive meaning from them, they can’t display your website.
You will walk away from day one with a solid understanding of technical SEO which you can deploy quickly and easily on your website(s).
On day two, keyword research will go from your most feared component of SEO to your favorite task. And you’ll learn how to evaluate and evolve your content to be user and SEO friendly (good news, these days that’s one and the same).
With technical SEO in place, the search engines can find and index our website. What they find on each page is the content. The search engines value content as it shares your expertise. On day 2, we’ll ensure your content is in line with your audience.
A solid foundation has been laid, your technical SEO is in place and you have great content. So how do we leverage that content to appear higher in the search results? We need two ingredients: on-site optimization and off-site SEO.
Learn how to add more context to your content with great on-site SEO. And then, propel this content to the top by building your website’s authority and trust online.
At the end of day three, you’ll be off to the races! SEO will feel accessible and fun!
Lindsay Halsey teaches business owners and freelancers how to get found in Google, Yahoo, and Bing. After ten years as a partner in a search engine optimization agency, Lindsay noticed that the two traditional approaches to SEO - hiring an agency and doing it yourself - left many people behind. Either the cost of hiring an agency was prohibitive or the DIY solution was overwhelming. Lindsay and the team at Pathfinder SEO thought there must be another way and developed guided SEO.
Through Pathfinder SEO, trainings, webinars and WordCamps, Lindsay shares an SEO process to go from lost to found in the search engines. She lives in Basalt, Colorado and enjoys hiking, biking, and skiing with her family.
Questions? Contact our account services team now.
More questions? Contact our sales team or tweet us @iThemes