To write persuasive copy, you need to get into your customers' heads. But how?
We'll walk through the six things you need to learn about a lead to persuade them to act—and how to capture those insights.
Along the way, you'll be given powerful question sets and easy templates for tracking your research. Plus, hands-on exercises will give you the opportunity to create your own research assets and practice what you've learned on a real project.
Using landing pages as an example, you'll be walked through every step of turning research into copy that gets your audience to act.
Along the way, we'll pause to let you apply what you're learning to a real project, whether for yourself or your client—with an opportunity for a few attendees to get feedback directly from the instructor.
Joel is a conversion-focused copywriter and strategist who’s worked with clients like HubSpot, WP Engine, Safelite and Ion Interactive.
Additionally, Joel is a BComm holder who runs his company like a business – not a creative divahood. He loves deadlines, strategy documents, and clear communication.
He is also a digital marketer with 5+ years of experience on the agency-side.
He doesn't just write: He helps people figure out what content they actually need to reach, nurture, and convert their audience.
Have you ever wished you could sit down, write a few words… and get more people to buy from you? Being able to convince people with your words is like having a superpower… only better, because ANYONE can learn how. You just need to know where to start. In this session, Joel Klettke will explain the basics of conversion copywriting. Plus, he’ll give you some time-tested tips that will save you HOURS of headaches, guesswork, and trial-and-error.
Do you struggle to write effective copy—or even get started writing at all? Not seeing the conversions you want, but unsure why that might be? If you want to learn how to write persuasive copy—and avoid writing copy that will NEVER convert—this session is a must-attend. In this session, Joel Klettke will share 10 of the most common mistakes he sees businesses making with the copy on their websites, emails, and ad campaigns, and how you can avoid falling into the same pitfalls.Register now