Master the Latest Digital Marketing Techniques
for Small Business Owners and Freelancers

Are you a small business owner or freelancer who is struggling to get the leads you want? Are you working all hours of the day, but still concerned about where your next paycheck will come from or when you will land your next client?

Ready to grow your business in 2020?

The Digital Marketing Summit will give you a ton of information if you are looking to start or grow your business. Likely you haven’t taken enough time to work on building up all the marketing aspects of your business. You may have a couple of ways that you reach potential clients or customers, but those are far and few between. Together, we’re going to change that.

Sessions:

Website & Web Tools

In this session we’ll dive deep into the tools we need to set up to run our site. We’ll cover areas like hosting, setting up WordPress, configuring our site to send email properly, and discuss options that we need to consider as we look at using our site to build up our marketing efforts.

Lead Generation

In this session we’re going to talk about how to generate leads and get people signed up to your email list. We’ll cover topics like building funnels, creating a welcome email series and more. We’ll also look at WordPress plugins and SaaS services that you can use to build out email opt-ins and add new subscribers to your list by interacting with your site. We’ll also tie this back in to our previous session on email marketing that will help us further learn about the segmentation and automation that you can do when you have the proper funnel set up.

Writing content

In this session we’ll cover useful tips and tricks to help you quickly write content for your site. We’ll discuss writing for SEO, email, blogging, basic copywriting, and more. By the end you’ll have several processes, workflows, and tools you can use to get up to speed being able to write content for your site.

Publishing content

In this session we’ll discuss what it looks like to publish your content. We’re talking specifically about how we can use and reuse content you’ve written in other mediums to help spread the content you’re spending time and money on. We’ll discuss strategies to help you make sure you are publishing regularly in a variety of formats to help keep your community coming back for more.

Course Highlights

• 8 hours of online training in the webinar replay format
• Downloadable replay videos to watch at your convenience
• The workshop chat log
• Course slides

About AJ Morris

AJ has spent 10 years developing, launching and maintaining WordPress websites. Using a number of development processes and tactics over the years, AJ is ready to share with you his preferred process, perfected over the years. He’ll share with you a number of new ways to think about WordPress development, as well as share some old favorites from the previous WordPress Developer Course.