Are you a small business owner or freelancer who is struggling to get the leads you want? Are you working all hours of the day, but still concerned about where your next paycheck will come from or when you will land your next client?
The Digital Marketing Summit will give you a ton of information if you are looking to start or grow your business. Likely you haven’t taken enough time to work on building up all the marketing aspects of your business. You may have a couple of ways that you reach potential clients or customers, but those are far and few between. Together, we’re going to change that.
In this session we’ll dive deep into the tools we need to set up to run our site. We’ll cover areas like hosting, setting up WordPress, configuring our site to send email properly, and discuss options that we need to consider as we look at using our site to build up our marketing efforts.
In this session we’re going to talk about email marketing basics. We’ll discuss what it is, who some of the common companies are out there, what to look for in an email marketing provider and getting started with some basics around emailing people on your list. We’ll dive into some deeper topics like segmentation and automation.
In this session we’re going to talk about how to generate leads and get people signed up to your email list. We’ll cover topics like building funnels, creating a welcome email series and more. We’ll also look at WordPress plugins and SaaS services that you can use to build out email opt-ins and add new subscribers to your list by interacting with your site. We’ll also tie this back in to our previous session on email marketing that will help us further learn about the segmentation and automation that you can do when you have the proper funnel set up.
Advertising is one of the quickest ways to get people interested in what you are offering. It can also be one of the most expensive. In this session we’ll take a look at Facebook and Instagram and how you can use these platforms to help you gain a competitive advantage over some of your competition by implementing an advertising campaign that will help you get more leads for your business.
In this session we’ll cover useful tips and tricks to help you quickly write content for your site. We’ll discuss writing for SEO, email, blogging, basic copywriting, and more. By the end you’ll have several processes, workflows, and tools you can use to get up to speed being able to write content for your site.
In this session we’ll cover the power of video and how you can use it to effectively assist with your written content. We’ll discuss tips and tricks around what process you should use, what it takes to create video, and how you can use tools like Facebook Live, YouTube and more to help introduce your community to video.
In this session we’ll discuss what it looks like to publish your content. We’re talking specifically about how we can use and reuse content you’ve written in other mediums to help spread the content you’re spending time and money on. We’ll discuss strategies to help you make sure you are publishing regularly in a variety of formats to help keep your community coming back for more.
AJ has spent 10 years developing, launching and maintaining WordPress websites. Using a number of development processes and tactics over the years, AJ is ready to share with you his preferred process, perfected over the years. He’ll share with you a number of new ways to think about WordPress development, as well as share some old favorites from the previous WordPress Developer Course.
Questions? Contact our account services team now.
More questions? Contact our sales team or tweet us @iThemes
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