Why should you be tracking? We'll cover how to create a measurement plan with a quick refresher on Google Analytics reports & installation. We'll also cover how to track goals & events as well as how to track third-party traffic via UTMs. We will then cover how to use Google Tag Manager to easily deploy analytics across your website including how to track button clicks and use variables.
Learn how to create advanced filters, segments, custom dimensions and how to manage your account. We'll also cover how to setup ecommerce tracking to analyze shopping and checkout behavior.
We'll create a dashboard in Google Data Studio, including different chart types with how to set them up, creating filters, different data sources and calculating fields with real-world Google Analytics dashboard examples.
Chris owns and operates Data Driven Labs, a WordPress Maintenance and Marketing agency. He is a 19-year Internet marketing veteran with experience in web design & development, search engine optimization, online marketing, social media marketing, and mobile development. In his spare time, Chris enjoys visiting local theme parks and blogs about his adventures over at Florida Sun Adventures.
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