Learn a New Approach that Really Works!
Social Media
Marketing Workshop
A Live, Online Training Event
November 19 & 20 @ 1PM - 3PM (CT)
Register Now
How to Use Social Media & Content Marketing to Build Relationships That Last
Time-Saving Tips • Templates • Practical Tips for Any Skill Level
Starting out with social media marketing from scratch can be overwhelming. Without the context of relationship marketing, it’s easy to become frustrated. Instead, let’s get an overview of how social media can truly be effective. In this new online training workshop, you'll finally recognize the role of social media in your business.
We’ll get you ready to tackle your content marketing in a holistic, audience-first approach. You'll learn how focus on Twitter as your main relationship builder, content curation vehicle and listening device. You'll get an in-depth review of proper hashtag use, as well how to use the right responses at the right times, what situational awareness looks like on social and what not to do.
Course Agenda
Day 1:
Driving Philosophy &
Social Overview
Tuesday, November 19 @ 1:00 PM - 3:00 PM (CT)
- How to approach content marketing
- How to view your social network
- How to distinguish social networks
- How to use hashtags and where
- When to publish and distribute your website content
- A Content Marketing Planner template
Day 2:
How to Use Each Network to Listen & Build Relationships
Wednesday, November 20 @ 1:00 PM - 3:00 PM (CT)
- How to create lists on Twitter
- Why Twitter lists matter
- How to curate content to share elsewhere
- What to listen to
- How to listen and refine your personas
- How to implement the listen-write-post cycle
Learn With a Leading Social Media Marketing Expert & Educator
Meet your instructor, Bridget Willard
Bridget Willard is a marketing consultant who brings her teaching and accounting background together to help small businesses. She began her marketing career in construction, then worked in franchise development, nonprofits and tech. She is especially known for her brand building for Riggins Construction, GiveWP and the Make WordPress Marketing Team.
Bridget co-hosts WPblab with Jason Tucker — a podcast and live YouTube show on the WPwatercooler network.
Besides speaking at WordCamps near and far, Bridget was an organizer for Los Angeles for a few years and Orange County since 2017.
When she’s not writing about marketing or social media, she is spending time with her friends, changing her hairstyle, learning languages on Duolingo, or walking by the ocean.
Say hi to her on Twitter at @youtoocanbeguru and check out her site at bridgetwillard.com.
Your Purchase Includes:
- 4 hours of live, online training with Bridget Willard
- Access to course video downloads to watch at your convenience
- The workshop chat log + more course resources
Buy Your Pass Now
(YOU'LL BE GLAD YOU DID)
The WordPress Web Designer's Toolkit
$799
$400
- Access to all 2019 iThemes Training events ($1500 value) + full library of past training
- 2 site iThemes Hosting Plan
- 2 Site iThemes Sync Pro Plan
- Plugin Suite (Unlimited Sites)
- All Access Theme Pass (Unlimited Sites)
- + 5 GB Stash Storage Space
- + Private, ticketed support
- + Unlimited version updates
- Access to the Social Media Marketing Workshop Course & Downloads - 4 hours of online Social Media Marketing training with Bridget Willard + webinar replay videos and all downloads
Social Media Marketing Workshop Course Pass
$129
$99
- Access to the Create Effective Social Media Marketing online training workshop
- 4 hours of online training with Bridget Willard
- Webinar Replay Video Downloads
- Bridget's Content Marketing Planner template
- Webinar chat log
Free Training Preview
Learn With Bridget and get a preview of the Social Media Marketing Workshop.
Set Yourself Up for Social Sharing Success
Thursday, November 7 @ 1:00 - 2:00 p.m. (CT)
The marketing challenge for a lot of businesses is being noticed. So, the natural solution is building a great website. We want you to see the holistic value of having a website. Once you have a great website for your business, or a client’s business, your work has just begun. We do business with people we know, like, and trust. If you’re not using the internet to foster and develop relationships with people, your business will not be successful. In this webinar, Social Marketing pro Bridget Willard will cover the basics you need to set yourself and your clients for social sharing success.
Watch the replayFAQs
- I'm a Toolkit member. Do I get access to this course?
- Yes! If you're a current Toolkit member (and your membership doesn't expire before the course), you get access to this course. You can register for the course after logging in here.
- Is this course right for me?
- This course is designed for anyone that is interested in increasing their social media marketing reach and effectiveness. Whether you're a Twitter beginner or a Twitter wizard, you'll learn something new that you can apply during this course.
- What is the format of this course?
- We use the online webinar format to host this course. All instruction is given live and in real-time. All iThemes Training courses also feature a live, interactive webinar chat so attendees can discuss the material.
- How do the live webinars work?
- Before the first webinar, you'll need to perform a system check. You'll receive several email reminders before the webinar session begins with a link to join the live webinar on your computer. We'll let you know about the live webinar chat URL location before the webinars begin so you can join the live discussion with other attendees. All attendees are in "listen-only" mode during the training, so there's no need for a microphone or camera, just a good pair of headphones or speakers.
- What if I can't make the live webinars?
- To really get the most out of this training, we recommend blocking off time in your schedule to attend the live training session. If you can't make any or all of the live webinar, attendees still get all the webinar replay videos and handout downloads to watch and learn at your convenience. You'll get an email with the replays from each day of the course.
- What happens after I make my purchase?
- After your purchase, you'll get an email confirmation with the links to access the course. If you don't receive your confirmation email, please contact us by sending an email to sales@ithemes.com.