Want to earn more money? Don’t know what you can charge? In this free webinar, our friend Chris Lema offers strategies for successful value-based pricing.
7 Things Chris Lema Has Said Repeatedly About Value-Based Pricing
How do you figure out how to price your services? Often we end up deciding prices based on time or comparison. Chris Lema argues that basing your price on value can work much better.
But it’s not as easy as charging what you’re worth. How do you know what you’re worth? Chris Lema offers some helpful insights for freelancers on how to set your prices:
- “You will become more valuable over time.”
Your pricing should increase over time.
- “Your experience is saving clients money.”
Your pricing should reflect that reality.
- “People want results and they want them now!”
Your pricing should frame you as an accelerator.
- “Only put a price in front of a client when you fully understand what is motivating them.”
Take the time to listen and understand what your client actually needs.
- “Never put only a single option/price in front of your prospect.”
Giving options can help clients figure out what they need.
- “Keep a history of your proven track record.”
It goes a long way to justifying your rates.
- “Qualify your clients.”
Be as selective as your clients are. A good fit delivers great results.
“A problem well defined is a problem half solved.” -John Dewey
About Chris Lema
Chris Lema is the CTO and Chief Strategist at Crowd Favorite. He’s also a daily blogger, a public speaker, and product strategist. He helps companies leverage WordPress, and helps WordPress companies find leverage. For twenty years Chris has developed and managed high performing engineers to build software products – particularly SaaS products in a variety of B2B vertical markets. He’s also spent the last ten years coaching startups on product development & marketing strategies.
Kristen has been writing tutorials to help WordPress users since 2011. You can usually find her working on new articles for the iThemes blog or developing resources for #WPprosper. Outside of work, Kristen enjoys journaling (she’s written two books!), hiking and camping, cooking, and daily adventures with her family, hoping to live a more present life.