A successful search engine optimization strategy takes time, diligence and applying a “checklist” of SEO best-practices. Your SEO success will be graded by several factors: some are in your direct control and others are influenced by others.
This helpful SEO infographic created by Search Engine Land is a great resource for understanding all the factors that contribute to your SEO success.
These factors are grouped into two categories:
- On-the-page factors – These factors are in direct control of you, the publisher
- Off-the-page factors – These factors are influenced by readers, visitors & other publishers
37 SEO Success Factors
On Page SEO
- Quality – Are pages well written and have substantial quality content?
- Research – Have you researched the keywords people may use to find your content?
- Words – Do pages use words and phrases you hope they’ll be found for?
- Fresh – Are pages fresh and about “hot” topics?
- Vertical – Do you have images, local, news, video, or other vertical content?
- Answers – Is your content turned into direct answers within search results?
- Thin – Is content “thin” or “shallow” and lacking substance?
- Crawl – Can search engines easily “crawl” pages on site?
- Duplicate – Does site manage duplicate content issues well?
- Mobile – Does your site work well for mobile devices and make use of app indexing?
- Speed – Does site load quickly?
- URLs – Do URLs contain meaningful keywords to page topics?
- HTTPS – Does site use HTTPS to provide secure connection for visitors?
- Cloaking – Do you show search engines different pages than humans?
- Titles – Do HTML title tags contain keywords relevant to page topic?
- Description – Do meta description tags describe what pages are about?
- Structure – Do pages use structured data to enhance listings?
- Headers – Do headlines and subheads use header tags with relevant keywords?
- Stuffing – Do you excessively use words you want pages to be found for?
- Hidden – Do colors or design “hide” words you want pages to be found for?
- Authority – Do links, shares, and other factors make site a trusted authority?
- Engage – Do visitors spend time reading or “bounce” away quickly?
- History – Has site or its domain been around a long time, operating in same way.
- Identity – Does site use means to verify its identity and that of its authors.
- Piracy – Has site been flagged for hosting pirated content?
- Ads – Is your content ad-heavy, especially “above the fold”?
- Quality – Are links from trusted, quality, or respected web sites?
- Text – Do links pointing at pages use words you hope they’ll be found for?
- Numbers – Do many links point at your web page?
- Paid – Have you purchased links in hopes of better rankings?
- Spam – Have you created links by spamming blogs, forums, or other places?
- Country – What country is someone located in?
- Locality – What city or local area is someone located in?
- History – Has someone regularly visited your site or socially favorited it?
- Social – Has your site been socially favorited?
- Reputation – Do those respected on social networks share your content?
- Shares – Has your content been shared many times on social networks?
Win at SEO: More SEO Training & Resources
Using these important “ranking factors” and best practices, your SEO efforts can lead to success with both search engines and searchers.