There are tremendous opportunities if you take WooCommerce international. Going global with your store can open up new markets and new opportunities.
Look at your top country data to see how your international efforts are working and invest accordingly. After all, it’s global world and you’re leaving money on the table if you’re only looking local.
Why Global E-Commerce Matters
Global e-commerce is expected to grow by 25% annually through 2020. That’s twice the rate of domestic growth.
Why? Increased internet and mobile access means more customers on the web. There are exciting, emerging markets and new customers with increasingly sophisticated shoppers.Online stores can boost sales by 10-15% simply by going international.
Why wouldn’t you take WooCommerce international? By going global, you’re tapping into a major source of potential growth for your store, which ultimately means more revenue.
Why International WooCommerce is Complicated
Yes, making WooCommerce international can be complicated. You’ve got to consider language, currency, shipping, and taxes.
- Language/Translations: If you’re looking beyond English-speaking markets, you’ll need to offer some sort of translation. That can take the form of multiple languages on one-page, multiple sites in different languages, on-the-spot translation, or other solutions. It’s always important to speak your customer’s language, so don’t overlook this issue.
- Currency: If you’re going to go global, you need to consider currency. Customers want to pay in their own currency, or at the very least know what a product will cost in their own currency. You either need to shift to their currency or offer a price conversion so they know what they’re paying. You’ll also need to make sure payment processing is trusted in your target market. Accepted practices can vary across borders.
- Shipping: It’s easier than ever to ship internationally, but you’ll still need to make sure you’re charging enough and using a provider that can deliver well in your target market.
- Taxes: If you think taxes were complicated before going international, guess what? A lot of countries use a value-added tax (VAT) and you’ll need to do some research.
But WooCommerce offers lots of help for going international, like with this post: Crossing borders: trips, tricks & extensions for international stores. There are all kinds of extensions that can address these issues and help you take your store to the world.
Making sure your store can technically sell in other countries is one issue. Making sure your store is successful is another.
Lots of things change when we cross borders, so you’ll need to pay attention to local customs and expectations. Speaking your customer’s language means more than their literal language. It also means understanding how they think, being aware of cultural issues, and adapting accordingly.
For example, many countries around the world celebrate Christmas on Jan. 7. So if your Christmas operations are shutting down after Dec. 25, you might be missing out. And in many countries, Christmas isn’t the big deal it is here in the U.S. In Russia, the New Year’s celebrations easily trump Christmas.
Top Country Data
As you move WooCommerce international, what really helps is having the right data. Knowing which countries you’re getting traction in can help you focus your efforts.
Maybe you’re selling internationally, but you haven’t made any effort to localize. Your top country data can tell you where you should start that localization work. That doesn’t mean you’re rolling out a country-specific site, but maybe you’re adding an optional currency or a new payment system that’s more trusted in that country.
Top country data could also help you recognize a trend. Maybe your store is popular in the South Pacific or Eastern Europe. Maybe there’s a common language that would help boost sales.
Take WooCommerce International
It’s a big world out there with lots of opportunities. By taking your WooCommerce store international, you’re tapping into potential.
iThemes Sales Accelerator can give you the WooCommerce reports to help you make the right decisions, including top country data.