We’ve been talking to WooCommerce pros to learn some of the best strategies and insights to improve your store and boost sales. In this post, we’ve gathered some of their best tips to boost online sales.
1. Address Abandoned Carts
Addressing the issue of cart abandonment came up often as we talked with the pros. And they had numbers:
- “You can recover up to a third of your abandoned carts by following up with those users with a discount email,” said Justin Sainton.
- “Implementing recovery emails can yield a 15-20% revenue bump on average,” said Beka Rice.
- “Installing Jilt on one of my client’s sites has increased their sales 7% every single month with minimal setup and configuration,” said Scott Buscemi.
And yes, Jilt was the number one tool recommended by the pros for cart abandonment.
Beka Rice, who works for the company that makes Jilt, said that the largest cause of cart abandonment is roadblocks like unexpected costs or friction at checkout. There’s a smaller, but still significant, segment of people who get distracted for whatever reason and don’t complete their purchase.
“This is why recovery emails are so powerful,” says Rice. “They can let you tap into those reasons and overcome objections to close sales.”
2. Cover the Basics
You need to make sure your WooCommerce site is functioning properly. Not just that it’s working, but that everything is optimized and nothing is slowing it down. It’s basic for a reason, but it matters: You can’t make money if your site is down.
“Insufficient WooCommerce hosting, a poorly developed theme, or the wrong plugins can tank a site faster than you could imagine,” said Sainton.
3. Optimize for Speed
“When it comes to e-commerce, speed is money,” says Matthew Nelson.
That’s no exaggeration: 40% of shoppers will abandon a site that takes more than three seconds to load. Speed is key to optimize your store. It’s imperative that WooCommerce site owners do everything they can to make sites load quickly.
“We come across lots of really bloated, off-the-shelf themes that have been built with all these extra drag-and-drop tools,” says Nelson. “They aren’t necessary and are often only using a fraction of the functionality—so it just ends up being a lot of unnecessary overhead load that slows the experience down.”
4. Audit for Mobile-Friendly
After speed, you should think about the mobile-friendliness of your site.“How good is your mobile experience, and how well is your catalog organized and optimized to give your buyers what they want as quickly as possible?” asks Nelson.
So you need to make sure people can get around your site, no matter their device, connection speed, or ability.
5. Use Data To Inform Decisions
Data is where it’s at. You need to be tracking your customers and looking at the numbers to see what’s working and what isn’t. This can help clue you into many of the other issues we’re talking about, whether it’s cart abandonment or slow speeds.
“Every week—at a minimum—we track where our clients’ sites are at performance-wise in relation to their monthly goals,” says Nelson.
The more specific you can get about those numbers, the better.“Using data to track specific business goals rather than simply using the overall revenue as a beacon of growth can help create a greater customer experience and even improve brand loyalty,” says Buscemi.
Just make sure you’re tracking the right data: “The key is working with a store that has that data available,” says Cory Landefeld.
You can get helpful sales data with the WooCommerce reporting tool, iThemes Sales Accelerator.
6. Data Framed by Lifecycle
Using data to improve your WooCommerce site is a must, but your strategy depends on how well established your store is.
“Stores with larger order volumes can measure certain statistics more effectively than stores with lower order volume,” says Rice. Different stores will have different data, and that really impacts the kinds of decisions you can make and what’s most effective.
If your store is new and just getting started, you might focus on automation, driving more traffic, or increasing average order value. If your store is established, you might optimize your conversion rate, negotiate shipping rates, or focus on customer loyalty.
7. Build Customer Loyalty“WooCommerce sites that take a customer-first approach from the very beginning tend to be the healthiest,” says Sainton.
Building customer loyalty is a great way to boost your income. It’s always cheaper to bring back an existing customer than to convert a new one. So tap into the folks who have already made a purchase and bring them back.
“We’re seeing so many brands that have turned one-time customers into fanatical card-carrying customers,” says Landefeld. “This is the future of e-commerce.”
“You’d be surprised at the number of businesses who have customers who are almost religious fanatics for their brand,” says Sainton. “These types of businesses with customers who adore them are ripe for a subscription/membership model.”
8. Focus on Content Marketing
“If content isn’t part of your marketing strategy, you may slowly lose the interest of your audience,” says Shayla Price.Content is still king. It’s a way to show your expertise, climb the search engine ranks, give people something to share, and more.
“While working directly with e-commerce shops, I’ve witnessed how a content marketing pipeline can boost revenue by 25% in a few months,” says Price. “The right content can nudge reluctant buyers into paying customers.”
9. Use Outside Tools
There are a number of WordPress add-ons that can be very effective in helping you increase income.
Matthew Nelson recommends the following:
- Growing email lists with WooBox social contests.
- Interactive pop-up tools such as Listagram.
- Increasing consumer confidence with verified buyer reviews using YotPo.
“These strategies have helped us grow many of our clients’ e-commerce stores by an average of 20% year over year,” says Nelson.
10. Build a Strong Brand
If you want to make money, branding still matters.
“There’s nothing more powerful than a strong brand,” says Buscemi. If you have a unique product and a strong brand, “they’re going to make sales even if the site still looks like it’s living in 1995.”
The WooCommerce Pros
You can learn more from our WooCommerce pros by reading the full interviews:
More On Tracking WooCommerce Data
Boosting your WooCommerce income means paying attention to the data and making smart changes. We can recommend 10 WooCommerce data points you should follow, and you can do that with iThemes Sales Accelerator, a WooCommerce reporting plugin with an available WooCommerce mobile app.