The best WordPress analytics plugins make it easy for you to integrate Google Analytics with your WordPress website, allowing you to take advantage of all your website’s analytics data. But what are the best WordPress Analytics Plugins for 2022?
As the world’s leading content management system with nearly 40% share of the web, WordPress websites are visible wherever you look online. And if you already have an existing website or are in the process of creating one, you’ll want to see how many visitors you get and where they come from. These metrics can help you understand how well you connect with your site visitors and whether or not your content is moving them to deepen their relationship with your brand.
That’s where Google Analytics comes into play.
Within this post, we’ll explore what Google Analytics is, along with the best Google Analytics WordPress plugins for 2022.
What is Google Analytics?
Simply stated, Google Analytics is the most popular method for tracking visitors to your website. It’s the most in-depth website analytics solution available.
Google Analytics is far more than “X number of people visited your website today.” Instead, Google Analytics can do conversion tracking, measure how long site visitors engage with your content, in-depth demographics, and a lot more. In fact, they’re adding new features every year.
Google Analytics is one of the best tools you can take advantage of as a small business website or blog owner.
And the WordPress plugins that support Google Analytics will allow you to easily analyze the traffic that is coming into your website, allowing you to make changes or adapt to different market conditions.
What’s coming with Google Analytics in 2023
Big changes are happening with Google Analytics in 2023. Google has announced that its Universal Analytics platform will be discontinued in July 2023. In its place, site owners are being asked to migrate to a new platform: Google Analytics 4 (GA4). This is a new privacy-focused analytics service that is very different from its predecessor. It will still provide detailed analytics to help you understand your marketing initiatives.
GA4 provides a new set of metrics that include Engaged Sessions, Engagement Rate, Engaged Sessions per User, and Engagement Time.
These engagement metrics look similar enough to previous Universal tracking metrics, but some changes exist. One significant change is that GA4 engagement metrics only track when the website is actively being viewed with a focus on the browser. If a user minimizes the browser or moves to another tab, the counter stops. As such, some engagement metrics might change when you move to GA4.
But be aware. Now is the time to make sure you’ve got the right plugin to ensure you are tracking these new metrics with GA4 before the switch happens.
The 5 Best WordPress Google Analytics Plugins
Here, you’ll learn what each of these unique plugins offers so you can feel confident in the Google Analytics WordPress plugin you choose to install.
1. Site Kit by Google
What Google Analytics plugin list would be complete without Google’s official Site Kit plugin?
Offering far more than just the analytics functionality found in other plugins, Site Kit also offers:
- Search Console: Helps you understand how Google discovers and understands your pages
- AdSense: See how much your site is earning without leaving your WordPress admin area
- PageSpeed Insights: Compare how your site loads with other real-world websites, along with actionable tips
- Tag Manager: Quickly and easily setup Google Tag Manager on your site
- Optimize: Use Site Kit to edit and set up A/B tests without any coding required
Pros of Site Kit by Google
The primary pro is that it’s the official plugin by Google, so it should (in theory) be maintained and kept up-to-date.
Apart from that, the added functionality offered over other Google Analytics plugins can help make a real difference by helping you get everything set up without much effort.
Cons of Site Kit by Google
It’s not as feature-packed as some others, which may not be a problem for a lot of website owners. But if all the bells and whistles offered by other Google Analytics plugins are what you need, you won’t be a big fan of Site Kit.
Site Kit by Google Pricing
Site Kit is entirely free! There’s no Pro version, and the plugin is fully open source.
Our Opinion on Site Kit by Google
Site Kit by Google is the perfect option for those that need basic analytics features, along with all the other Google tools such as AdSense, PageSpeed Insights, and Optimize offered, all within one plugin.
Analytify adds a Google Analytics dashboard to your WordPress dashboard with real-time stats, campaign rates, top countries, and more.
Analytify is simple to install and easy to get started. However, the dashboard isn’t as aesthetically pleasing.
This is a great option if you are looking for a solution that is free but will also allow you to take advantage of the powerful features that Google Analytics provides to WordPress users.
The setup process is incredibly straightforward. Contrary to some other Google analytics plugins, you will not have to copy any code manually.
The free version of the software allows you to monitor your sites’ status and gives you access to a basic suite of general reports, such as social media statistics and page views. If you are looking for something a little more comprehensive, you can upgrade to the Pro version.
Both versions also support 1-Click authentication, so it is incredibly intuitive and easy to use.
Pros of Analytify
The free version of Analytify has the majority of the functionality you demand, with the exception of WooCommerce integration, which is available separately.
While real-time stats are also restricted to the premium version, you can still get that data from Google Analytics directly.
Cons of Analytify
There are no real cons to using Analytify. Instead, the main cons of Analytify surround the pricing model, which we’ll explore below. And buying the premium version of Analytify can get very expensive very quickly.
The pricing for Analytify breaks down like this:
- Pro: 1 site for $59/year
- Conversion: 10 sites for $99/year
- Developer: 50 sites for $299/year
Our Opinion of Analytify
As the plans increase in pricing, you can use the tools on more websites and get more functionality.
3. GA Google Analytics
GA Google Analytics is a lightweight and pure plugin focused on doing one thing and doing it well.
Pros of GA Google Analytics
The main pro is there’s no fluff. And this is exactly what you want from this kind of plugin. It does what it needs to – no more and no less. It’s incredibly easy to use and supports all the tracking script types.
It also includes the ability to exclude WordPress admins from tracking.
Cons of GA Google Analytics
It’s more simplified than other solutions we’ve mentioned here, which can be a positive or a negative depending on your point of view (for us, it’s a positive).
Apart from that, the only slight negative is that disabling tracking for all logged-in users is limited to the premium version (although most other Google analytics plugins are the same).
GA Google Analytics Pricing
GA Google Analytics is somewhat of a bargain compared to other Google Analytics solutions.
Lifetime support and updates are included with all purchases, meaning that all purchases are one-time only and don’t renew on a yearly basis.
The pricing itself is very fair:
- Personal: 1 site for $20 one-time
- Business: 3 sites for $40 one-time
- Advanced: 10 sites for $80 one-time
- Developer: 100 sites for $160 one-time
As you can see, if you compare this to some other plugins, you could be saving a lot of money.
Our Opinion on GA Google Analytics
An easy-to-use, lightweight plugin that is perfect if you like no-frills, simple plugins that are great value.
If you just want something that does the job, GA Google Analytics is the perfect solution.
If you search for the best WordPress SEO plugin, Rank Math will show up second on the list, behind Yoast SEO.
Rank Math was launched in 2019 but already has over 600,000 active installs and more than 2,000 five-star ratings.
Rank Math is a very beginner-friendly SEO plugin. But it also has many useful features built into the plugin, such as Google Search Console and Google Analytics Integration. This provides an opportunity to get your SEO tools and Google Analytics functionality all within one plugin rather than having to maintain multiple plugins. Having actionable data in the same place as the tools to take that action can often make addressing issues much easier.
Pros of Rank Math
The best part of Rank Math is the clean and straightforward user interface, making it easy to use with editors and page builders. It has easy-to-understand settings and well-detailed documentation.
Rank Math also has excellent customer support.
Some of the best features of Rank Math include:
- Setup Wizard
- Google Search Console Integration
- Google Keyword Ranking
- Google Analytics Integration
- Advanced SEO Analysis Tool
- Deep Content Analysis Tests
Cons of Rank Math
Given all the pros we listed for Rank Math, you might think that it’d be difficult to compete against and that we might not list some cons. However, there are a few negative things that we noticed.
The biggest negative is the reported incompatibility with certain plugins. You have to be cautious about which plugins you use with Rank Math. In addition to that, you’d need to allow a multitude of permissions to get started.
Finally, there are limited, if not absent, options to import settings from previous SEO plugins that you may have used.
Rank Math Pricing
Rank Math is free to download from WordPress.org. But the more advanced Pro version can be purchased from their site for:
- Pro – $59 per year – Unlimited personal sites
- Business – $199 per year – Up to 100 client sites
- Agency – $499 per year – Up to 500 client sites
Our Opinion on Rank Math
Rank Math’s edge over its competitor is that it offers some advanced features on the free version compared to other plugins that offer them on their paid versions. The premium versions are also cheaper than most and will give you additional options to track keywords and use them on additional websites.
But for those just starting out and on a budget, Rank Math might be a great solution.
5. WP Statistics
WP Statistics is another completely free WordPress Google Analytics plugin that’s incredibly easy to use. It comes with compatibility and solutions for your WordPress dashboard right out of the box.
Pros of WP Statistics
This plugin allows you to easily track incoming traffic from all of the largest search engines. It will even identify the traffic by their IP address and tag them with their country.
You will also be able to use this plugin to track email statistics that you can later export into other programs for email campaigns.
Cons of WP Statistics
As with many plugins, one of the negatives here is that to get any pro features, you need to purchase the add-ons.
WP Statistics Pricing
The add-ons range in price from $15/year for a single site to $169/year for unlimited.
Or, you can get the Bundle of add-ons. You’d pay $99/year for a single site, $199/year for 5 sites, and $399/year for unlimited sites.
Our Opinion of WP Statistics
WP Statistics is a great solution for a simple blogger that is looking for help with tracking where traffic is coming from, then turning the data into effective email campaigns.
Other WordPress Analytics Plugins and Tools
Aside from the five WordPress analytics plugins mentioned on this list, there are several important analytics tools and plugins to consider if you’re serious about understanding your site analytics.
1. Jetpack’s WordPress.com Stats
Jetpack was developed by the WordPress team and is fully compatible with all major WordPress features. Using this will allow you to easily track numerous data types that will be critical for your business’s function and your blog’s success.
Matomo has been one of the most reputable open-source Google analytics alternatives on the market in recent years. It will give you access to a suite of features that will help you to manage your blogging business deftly.
Parse.ly is one of those rare types of products that will be attractive to both beginning and advanced users.
It’s definitely a tool to consider adding to your analytics tool belt.
Mixpanel allows you to understand, in greater detail, exactly how your website users are engaging and interacting with your content.
5. Adobe Analytics
Adobe Analytics is from the same company that made the famous PDF software. They’ve created an elegant analytics solution that will allow you to gain a deep insight into enterprise-level websites that use Adobe Systems.
Find the Best WordPress Analytics Plugins for 2022
WordPress Google Analytics plugins are easy to find in the WordPress.org plugin repository. And with the help of this guide, you’ll be able to find the best Google Analytics plugin for your unique WordPress website.
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