WordPress Tips

Top 5 Web Design Trends for March 2022

You can see that spring has sprung with some of this month’s trending web design trends. There’s a lot of color and visual interest that feels renewed and reborn – just like this time of year.  Here are five great trends that will keep your WordPress website looking fresh.  1. Big Navigation Big, big navigation can help users get into your website design and better engage with content.

Carrie Cousins

You can see that spring has sprung with some of this month’s trending web design trends. There’s a lot of color and visual interest that feels renewed and reborn – just like this time of year. 

Here are five great trends that will keep your WordPress website looking fresh. 

1. Big Navigation

Big, big navigation can help users get into your website design and better engage with content. Just check out this example from House of Rohl.

There are two ways to try this design trend: With a hamburger menu that opens into a large menu or with the navigation elements right on the homepage. This style is a huge carryover from mobile websites and can have great functionality for a variety of purposes. 

In the example here, the navigation is part of the home page design and is black until the user hovers over a section, which then brings in a background image. 

  • Why it works: Big navigation makes it easy for users to make choices. The big words on the screen here help the person visiting the website “create their own adventure” with an easy click or tap to what they came here for. 
  • How to use it: This style works best for distinct user journeys. Help users find what they need quickly when there are multiple paths to take in your website design. 

2. Custom Footer Animation

A custom footer animation is a great way to draw users through the site design and even increase time on-site at the end of the scroll. 

Plus, it is easy to do with the Kadence Lottie animation block in the free version of Kadence Blocks adds innovation to WordPress that no other free plugin offers: a no-code way to easily add animations to any WordPress site. 

If this is a style you like – check out this tutorial for how to add a Lottie Animation to a Custom Footer. You’ll learn how to create your own Lottie animation for a cool custom WordPress footer design. 

  • Why it works: A simple animation in the footer can help draw attention to other links, contact information, or even a call to action. 
  • How to use it: Keep the animation simple without too much motion and ensure that it is relevant to your website content. Animations should always have purpose.

3. Backgrounds that Pop

Background color, texture, or patterns can help a design without a lot of other images move to the next level. Color is an effective way to do this.

In the example from Blue Horizon, the design uses two colors with blocks and tints and tones to create an almost disruptive feel. This design stands out from other designs because of the interesting nature of the background. It seems to almost jump off the screen. 

Color is a big part of this. The color choices here are a bit nontraditional but work great with the content. 

  • Why it works: Backgrounds can create visual interest when you lack other artistic elements. The bigger the pattern, the bolder the feel. 
  • How to use it: Use your brand colors – or brighter extensions of them – to create a feel that matches the messaging of the website design. Have fun with texture and pattern to create something that works for your brand.

4. Split Screens 

Split screen design is elegant and offers a lot of opportunity for the website designer. You can use multiple elements to create a unified design without feeling cluttered or like there’s too much happening on the screen.

The most effective split-screen designs often feature elements of different weights but equally important such as the example above. 

The image on the left is weighty and provides a good look at what the website is about. The “screen” on the right has a simple background color, smaller image, and information to carry the user deeper into the website. It’s an effective way to get a lot of information on the homepage without scrolling. 

  • Why it works: The design provides two entry points visually (and possibly interactively). The user gets to feel in control of the design because they can make a choice of what to look at and how to interact. 
  • How to use it: Think yin and yang when you design in this manner. Put equal and opposite elements on each screen to help users move back and forth as they look at them.  

5. Interesting E-commerce

Who said e-commerce has to be boring?

If you have a smaller online store built on WordPress, experiment with different visual elements to break the pattern of the same old shopping experience.

Bright color, product slide-ins, and overside text make you want to know more about the featured item. Another interesting element of this e-commerce design is the navigation – it notes product features as added emphasis to promote sales. 

  • Why it works: The design causes you to stop and think for a minute about the product. 
  • How to use it: This style is probably best for a single-product e-commerce shop where you aren’t mired in showing lots of different types or styles of items. 

Putting it All Together

WordPress website design trends can range from simple touches that you can add to almost any site to full-scale redesigns. Before you jump into a trend, think about the practical application for your message or brand. 

Need a better set of page-building tools to give you more web design power? Check out Kadence Blocks!

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