SEO Can Be Confusing and Frustrating.
Are Your SEO Efforts Not Winning?

Learn a proven SEO action plan that will get you RESULTS!

SEO Bootcamp is for marketers, business owners, website developers, and bloggers. We break SEO (Search Engine Optimization) down into its component parts and teach you a holistic strategy that can be applied to businesses small and large.

Learn actionable tactics and focus your efforts on those which are the most impactful. No longer overwhelmed by SEO, you’ll walk away with an SEO process you can follow on your website or your client’s websites. You’ll be ready to take action and see real results!

Day 1: Introduction to SEO
& Mastering Keyword Research

Tuesday, April 27 @ 1:00 - 4:00 p.m. (CT)

What is search engine optimization (SEO)? How do search engines work? We’ll start with the basics including an interactive overview of the anatomy of the ever-changing search engine results page. Then, learn how to master keyword research. This is the foundation of your SEO efforts. We'll follow a 5 part process and will create a keyword playbook.

Training Agenda:

• Introduction to SEO and a framework to prioritize your efforts.
• Review of the ever-changing anatomy of the search engine results page.
• Getting hands-on with the Google Search Console, the best free-SEO tool available.
• Keyword research process to create a keyword playbook.

You will walk away from day one with a solid understanding of technical SEO which you can deploy quickly and easily on your website(s).

On day two, keyword research will go from your most feared component of SEO to your favorite task. And you’ll learn how to evaluate and evolve your content to be user and SEO friendly (good news, these days that’s one and the same).

Day 2: Technical SEO & Content Plan

Wednesday, April 28 @ 1:00 - 4:00 p.m. (CT)

We'll start today's training with technical SEO to ensure the search engines can seamlessly crawl and index your website. After all, if the search engines can’t find your web pages, crawl and derive meaning from them, they can’t display your website.

With technical SEO in place, the search engines can find and index our website. What they find on each page is the content. The search engines value content as it shares your expertise. On day 2, we’ll ensure your content is in line with your audience.

Training Agenda:

• Dialing in your robots.txt and XML sitemap
• Reviewing and fixing errors and warnings
• Introduction to speed and Core Web Vitals
• Ensuring we have our bases covered with mobile usability and security
• Evaluating your current content
• Creating a content plan for constant evolution

Day 3: On-Site SEO & Off-Site SEO

Thursday, April 29 @ 1:00 - 4:00 p.m. (CT)

A solid foundation has been laid, your technical SEO is in place and you have great content. So how do we leverage that content to appear higher in the search results? We need two ingredients: on-site optimization and off-site SEO.

Learn how to add more context to your content with great on-site SEO. And then, propel this content to the top by building your website’s authority and trust online.

Training Agenda:

• The 4 most important components of on-site SEO: page titles and meta descriptions, alternative text, headers, and internal links.
• How to build links the right way.
• Why local search matters?
• The intersection of social and SEO.

At the end of day three, you’ll be off to the races! SEO will feel accessible and fun!

What You Get

• 9 hours of live, online training in the webinar format
• Downloadable replay videos to watch at your convenience
• The workshop chat log
• Course slides

About Lindsay Halsey

Lindsay Halsey teaches business owners and freelancers how to get found in Google, Yahoo, and Bing. After ten years as a partner in a search engine optimization agency, Lindsay noticed that the two traditional approaches to SEO - hiring an agency and doing it yourself - left many people behind. Either the cost of hiring an agency was prohibitive or the DIY solution was overwhelming. Lindsay and the team at Pathfinder SEO thought there must be another way and developed guided SEO.

Through Pathfinder SEO, trainings, webinars and WordCamps, Lindsay shares an SEO process to go from lost to found in the search engines. She lives in Basalt, Colorado and enjoys hiking, biking, and skiing with her family.

Free Course Previews:

SEO 101 (2021)

April 13th, 2021 1:00pm Central Time (CT)

Overview

What is search engine optimization (SEO)? How do search engines work? In this webinar, Lindsay Halsey of Pathfinder SEO will start with an interactive overview of the anatomy of the search results page. Then, we will dive into frequently asked questions including:

• Why invest in SEO?
• Should I hire an agency or do it myself?
• When will I see results?
• What SEO tools will I need?

Local Search: Google My Business & Beyond

April 21st, 2021 1:00pm Central Time (CT)

Overview

For businesses with a storefront or service area, local search matters. It gives local businesses a leg up in the search results.

In this webinar, Lindsay Halsey of Pathfinder SEO will share a process to make sure your business information is up to date and widely distributed. We’ll start with Google Maps and move to citation building and other local SEO tactics.