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SEO Bootcamp

A Live, Online SEO Training Course

April 27, 28 & 29, 2021
@ 1:00 PM - 4:00 PM (CT)
Buy Your Course Pass Now →

SEO Can Be Confusing and Frustrating.
Are Your SEO Efforts Not Winning?

Learn a proven SEO action plan that will get you RESULTS!

SEO Bootcamp is for marketers, business owners, website developers, and bloggers. We break SEO (Search Engine Optimization) down into its component parts and teach you a holistic strategy that can be applied to businesses small and large.

Learn actionable tactics and focus your efforts on those which are the most impactful. No longer overwhelmed by SEO, you’ll walk away with an SEO process you can follow on your website or your client’s websites. You’ll be ready to take action and see real results!

Buy Your Course Pass Now →

Day 1: Introduction to SEO
& Mastering Keyword Research

Tuesday, April 27 @ 1:00 - 4:00 p.m. (CT)

What is search engine optimization (SEO)? How do search engines work? We’ll start with the basics including an interactive overview of the anatomy of the ever-changing search engine results page. Then, learn how to master keyword research. This is the foundation of your SEO efforts. We'll follow a 5 part process and will create a keyword playbook.

Training Agenda:

  • Introduction to SEO and a framework to prioritize your efforts.
  • Review of the ever-changing anatomy of the search engine results page.
  • Getting hands-on with the Google Search Console, the best free-SEO tool available.
  • Keyword research process to create a keyword playbook.
Class session/ webinar imagery

You will walk away from day one with a solid understanding of technical SEO which you can deploy quickly and easily on your website(s).

Class session/ webinar imagery

On day two, keyword research will go from your most feared component of SEO to your favorite task. And you’ll learn how to evaluate and evolve your content to be user and SEO friendly (good news, these days that’s one and the same).

Day 2: Technical SEO & Content Plan

Wednesday, April 28 @ 1:00 - 4:00 p.m. (CT)

We'll start today's training with technical SEO to ensure the search engines can seamlessly crawl and index your website. After all, if the search engines can’t find your web pages, crawl and derive meaning from them, they can’t display your website.

With technical SEO in place, the search engines can find and index our website. What they find on each page is the content. The search engines value content as it shares your expertise. On day 2, we’ll ensure your content is in line with your audience.

Training Agenda:

  • Dialing in your robots.txt and XML sitemap
  • Reviewing and fixing errors and warnings
  • Introduction to speed and Core Web Vitals
  • Ensuring we have our bases covered with mobile usability and security
  • Evaluating your current content
  • Creating a content plan for constant evolution

Day 3: On-Site SEO & Off-Site SEO

Thursday, April 29 @ 1:00 - 4:00 p.m. (CT)

A solid foundation has been laid, your technical SEO is in place and you have great content. So how do we leverage that content to appear higher in the search results? We need two ingredients: on-site optimization and off-site SEO.

Learn how to add more context to your content with great on-site SEO. And then, propel this content to the top by building your website’s authority and trust online.

Training Agenda:

  • The 4 most important components of on-site SEO: page titles and meta descriptions, alternative text, headers, and internal links.
  • How to build links the right way.
  • Why local search matters?
  • The intersection of social and SEO.
Class session/ webinar imagery

At the end of day three, you’ll be off to the races! SEO will feel accessible and fun!

What You Get

  • 9 hours of live, online training in the webinar format
  • Downloadable replay videos to watch at your convenience
  • The workshop chat log
  • Course slides

Learn With Leading SEO Expert & Educator,
Lindsay Halsey

Lindsay Halsey

About Lindsay Halsey

Lindsay Halsey teaches business owners and freelancers how to get found in Google, Yahoo, and Bing. After ten years as a partner in a search engine optimization agency, Lindsay noticed that the two traditional approaches to SEO - hiring an agency and doing it yourself - left many people behind. Either the cost of hiring an agency was prohibitive or the DIY solution was overwhelming. Lindsay and the team at Pathfinder SEO thought there must be another way and developed guided SEO.

Through Pathfinder SEO, trainings, webinars and WordCamps, Lindsay shares an SEO process to go from lost to found in the search engines. She lives in Basalt, Colorado and enjoys hiking, biking, and skiing with her family.

Free Course Previews:

SEO 101 (2021)

April 13th, 2021 1:00pm Central Time (CT)

Overview

What is search engine optimization (SEO)? How do search engines work? In this webinar, Lindsay Halsey of Pathfinder SEO will start with an interactive overview of the anatomy of the search results page. Then, we will dive into frequently asked questions including:

  • Why invest in SEO?
  • Should I hire an agency or do it myself?
  • When will I see results?
  • What SEO tools will I need?

Register

Local Search: Google My Business & Beyond

April 21st, 2021 1:00pm Central Time (CT)

Overview

For businesses with a storefront or service area, local search matters. It gives local businesses a leg up in the search results.

In this webinar, Lindsay Halsey of Pathfinder SEO will share a process to make sure your business information is up to date and widely distributed. We’ll start with Google Maps and move to citation building and other local SEO tactics.

Register

Buy Now

(You'll Be Glad You Did)

SEO Bootcamp 2021
Course Pass

INCLUDES
  • Access to the SEO Bootcamp
  • 9 hours of online training with Lindsay Halsey
  • Webinar replay videos (watch on-demand or download the video files to watch offline)
  • Slide deck and webinar chat log

$299

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iThemes Training
Membership

INCLUDES
  • All new premium courses developed and offered during your membership year
  • Course replays and downloads to watch and learn at your convenience
  • Exclusive members-only Slack Channel with advice, tips & feedback
  • An extensive library of professional WordPress training
  • WordPress basics training to help you learn WordPress
  • Access to the annual WordPress Developer Course
  • All new premium courses developed and offered during your membership year
  • Course replays and downloads to watch and learn at your convenience
  • Exclusive members-only Slack Channel with advice, tips & feedback
  • An extensive library of professional WordPress training
  • WordPress basics training to help you learn WordPress
  • Access to the annual WordPress Developer Course

$39 / month

$399 / year

  • Month
  • Annual
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Questions? Contact our account services team now.

Course FAQs

I'm a Toolkit member. Do I get access to this course?
Yes! If you're a current iThemes Toolkit member, you get FREE access to this course.
Toolkit members: Register here for the course after logging in.
What is the format of this course?
We use the online webinar format to host our online training events. All instruction is given live and in real-time, along with an interactive webinar chat for attendees to ask questions and interact with other attendees.
How do the live webinars work?
Before the first webinar, you'll need to download the GoToWebinar launcher software for your computer. You'll receive several email reminders before each session begins with a link to join the live webinar. We'll let you know about the live webinar chat URL before the webinars begin so you can join the live discussion with other attendees.
What if I can't make the live webinars?
To really get the most out of this training, we recommend blocking off time in your schedule to attend the live training sessions. If you can't make any or all of the live webinars, attendees still get the webinar replay video and course downloads to watch and learn at your convenience.
What happens after I make my purchase?
After your purchase, you'll get an email confirmation with your course registration links. If you don't receive this email, please contact us by sending an email to [email protected] and we'll make sure you have your registration links.

More questions? Contact our sales team or tweet us @iThemes

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