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Content Upgrades Plugin
  • Features
  • FAQ
Buy Now →

It's not another WordPress email opt-in plugin.
It's a powerful list building machine.

Learn More ► Buy Now →

Blogging alone doesn't build an email list.
Get an email opt-in strategy that actually works.

Introducing the Content Upgrades WordPress Plugin

Content Upgrade

/kənˈtent • ˈəpˌɡrād/ noun

A content upgrade is a unique type of email opt-in created for a specific blog post or page. In exchange for an email address, users are offered a download related to the post or page they're visiting.

A video preview of the Content Upgrade plugin

Time and again, content upgrades have been proven to convert like crazy.

With Content Upgrades you can ...

typewriter
See a real return on
your blogging efforts

Turn every post into an email opt-in opportunity so your readers can become subscribers.

green plant in pot
Significantly grow
your email list

Harness the power of content upgrades to see conversion rates climb by as much as 220%!

rocket taking off
Add more leads to
your sales funnel

The more entry-points to your email list, the more ways your readers can join your audience and become customers.

Content Upgrade Ideas to Grow Your Email List

Automatically deliver a download in exchange for an email address

A content upgrade can be anything that expands on or supplements specific content … like an ebook, cheatsheet, checklist, whitepaper, report or even printables like templates, design files or planners. Target users with content they've already shown interest in, thereby increasing the the likelihood they will opt in for more.

  • Ebooks
  • Cheat Sheets
  • Checklists
  • Guides
  • Whitepapers
  • Reports
  • Printables
  • Case Studies
  • Templates
  • Design Files
  • Infographics
  • Slides
  • Spreadsheets
  • Audio/Video Files
  • Planners

Offer Content Upgrades Directly
From Your WordPress Dashboard

No Complicated Setup, Complex Settings or Off-Site Apps

a green envelope with a paper rising out of it

Add a content upgrade offer to any page or post in under 60 seconds.

No need to custom code those calls-to-action and email opt-in forms.

paper plane

Automatically send readers the bonus content they requested.

No need to queue up a separate email autoresponder campaign for every content upgrade.

computer screen with document and envelope

Subscribers are seamlessly added to your email marketing list.

No tricky workarounds in order to send your subscribers the content that they opted in for!

Features Designed to Make Content Upgrades
Part of Your Blogging Workflow

Take Your Content Marketing To The Next Level

  • To add your Content Upgrade offer, complete a few fields and go!
  • No complex setup or settings so you can publish a content upgrade faster than you publish a new post.
  • Designed for ease of use so even the most novice user can add content upgrades.
  • Add a content upgrade to any page or post in under 60 seconds.
screenshot of setting up a Content Upgrade item
  • Simple site-wide color/design settings are applied to all your content upgrade offers
  • No need to apply design settings to each and every individual content upgrade
  • No coding required to customize colors and text
  • Color picker UI for adding background color, button color, button hover and more
  • Customizable headline, description and button text
  • Advanced users can add custom CSS
screenshot of Content Upgrade settings
  • Display your Content Upgrade offer as Call to Action box or clickable link in your posts or pages.
  • Easily insert content upgrade offer via shortcode into posts & pages. Can be used with WordPress 5.0/Gutenberg Editor's Shortcode Block or as standard shortcode on sites running the Classic Editor
  • Option to redirect user to a different page after they opt in
  • Mobile-responsive for any device
  • Enable on blog index page, category or date archives or on custom templates
animated screenshot of an example usage of Content Upgrades
  • Opt-in prompt is displayed as pop-up when clicked
  • Customize pop-up headline, description & button text
  • Add social sharing buttons
  • Option to enable exit-intent popup
  • Option to show bonus content download link immediately after subscribing
screenshot of example usage of a Content Upgrade popup for user subscriptions
  • After an opt in, email automatically fires with bonus content download link
  • Customize email text sent to subscribers
  • Email notices to admins for new email signups
  • Export email entries to CSV so you have direct access to email addresses
  • Automatically tag, lis, or group your subscribers in Drip or Mailchimp.
  • Integrates with Mailchimp, Drip, ConvertKit & Zapier
screenshot of email settings for Content Upgrade
  • Deliver your content upgrade via a bonus content download link
  • Support for WordPress Media Library files
  • Quick-add download files or links to emails
  • Option to use external file paths for downloads to save server resources (AmazonS3, Dropbox, Google Drive, etc.)
screenshot of using Content Upgrade to upload external files
  • Fire a Facebook conversion event whenever this content upgrade form has been submitted
  • Fire a Google Analytics event whenever this content upgrade form has been submitted
  • Trigger a custom JavaScript event whenever this content upgrade form has been submitted
screenshot of using Content Upgrade to track conversion events

Integrates With These Email Marketing Tools

Mailchimp
Drip
Zapier
ConvertKit
CSV

Buy the Content Upgrades Plugin

Available in the Marketing Bundle

Content Upgrades Plugin

$39

Individual Plugin

  • 1 Site License
  • 1 year of Support
  • 1 year of Updates
Buy Now

Marketing Bundle

$199

Marketing Bundle

  • Single Site License
  • Content Upgrades Plugin
  • Landing Pages Plugin
  • BoomBar Plugin
  • 1 year of Updates and Support
Buy Now

(YOU'LL BE GLAD YOU DID)

Content Upgrades FAQs

What happens after I make my purchase?
After you purchase the List Building Combo pack, you'll get an email confirmation with a link to login to the iThemes Member Panel where you can download your plugin zip files. If you have questions about your purchase, you can always contact us directly.
I'm a current Toolkit or Plugin Suite member. Do I get access to these plugins?
Yes! Current Toolkit & Plugin Suite members get access to the Content Upgrades & Landing Pages plugins for FREE! Toolkit and Plugin Suite Members: Log in to the iThemes Member Panel now to download.
Do I need to have technical/coding skills in order to use this plugin?
Nope. This WordPress plugin works seamlessly right out of the box, no coding required. You can insert content upgrade opt-ins on any post or page, and you can even customize colors and text without editing any code.
Do you have any tutorials for Content Upgrades?
Yep. Check out all these Content Upgrade video tutorials here.
Which email marketing tools does it integrate with?
Currently, the plugin integrates seamlessly with Mailchimp, Drip, ConvertKit & Zapier. However, you can easily export all entries as a CSV into your email marketing service/tool.
How customizable is it?
Very. First of all, the plugin is designed to use your site's fonts right out of the box. Beyond that, you can customize all colors, border style, and all text content (including headlines, button text, etc.). You can also fully customize the content of the email that is sent to the subscriber (to deliver their bonus content).
Does it require WordPress?
Yes, this is a WordPress plugin for use on self-hosted WordPress sites.
Is there a recurring fee?
There are no monthly recurring subscriptions. This plugin is sold on an annual license-basis, which does auto-renew. Your 1-year license grants you access to plugin updates and customer support. Near the end of the year, you'll receive an email reminding you about your subscription renewal.
Can I upgrade my license later?
Yes. You can purchase any license today, and if you need additional installations later, you can upgrade your license by just paying the difference in price.

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